Smart Eye

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Smart Eye

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www.smarteye.se Camera Based Eye, Gaze and Eye-Lid Tracking.

Smart Eye AB was founded to provide the market with a real-time and completely non-invasive 3D Eye Tracking, eyelid and 6 DOF head tracking technology for a wide range of situations.

27/10/2026

You can have plenty to say without being able to produce speech.

Sharing an opinion, making someone laugh or talking about something you love are all ways of expressing who you are.

For people who cannot rely on speech, augmentative and alternative communication (AAC) can provide another way to take part in those conversations.

When using a touchscreen isn’t an option either, eye tracking can provide access through gaze.

A person can select symbols, compose their own messages and navigate supported apps, giving them more independence in how they communicate and pursue their interests.

For AAC Awareness Month, Smart Eye's Sebastian Johansson shows how this works on a Smartbox Grid Pad with eye tracking, developed using Smart Eye technology.

In the video below, he chooses music and writes an invitation to a friend, with his eyes doing the clicking. 👀

Read more about how eye tracking supports communication and self-expression in our new article: https://hubs.ly/Q04CtqHz0

26/10/2026

The value of a vehicle program can grow as customers add more functions.

A major European OEM has selected Smart Eye’s software ( ) for a model where we’ve already secured the program.

The order adds an estimated SEK 20 million in revenue over the model’s life cycle, with production scheduled for Q2 2027.

The software will support safety and comfort functions across the cabin, extending sensing beyond the driver.

Read the announcement: https://hubs.ly/Q04Cg8Ly0

23/10/2026

Smart Eye has secured contracts for 380 vehicle models. What does that tell us about its position in the automotive market and the business still to come?

In Dagens Industri, CEO Martin Krantz puts those wins into context and discusses the opportunities he sees in cabin sensing and agentic AI.

He also addresses the recent share-price fall, including what Smart Eye should have communicated more clearly about growth expectations.

📰 Read the interview (in Swedish): https://hubs.ly/Q04C6vGB0

22/10/2026

We’re usually packing up demos to take to a conference. With in Gothenburg this week, we got to host on home turf for a change. 👋

Yesterday evening, we welcomed conference participants to Smart Eye’s office for a guided tour, live demos and good company.

It was a pleasure to have researchers, industry professionals and road safety specialists here to see what we’re working on and exchange ideas over drinks and snacks.

Thank you to everyone who spent the evening with us, and to our colleagues who made it happen!

Smart Eye is a gold sponsor of DDI 2026, the conference on driver distraction and inattention.

21/10/2026

At in Reno this week? Bring us your eye tracking questions, especially the complicated ones. 👁️

Smart Eye is at The HFES International Annual Meeting, showcasing our 3D head and for research, from simulators with tight camera space to multi-screen setups where participants need to move freely.

Our remote, multi-camera approach measures gaze in relation to screens and physical objects, without participants wearing tracking equipment.

Stop by our booth to try it for yourself and talk through your next study with Brant and Sebastian.

If you’re not at ASPIRE, we’d still love to hear about your research: https://hubs.ly/Q04BSs1S0

14/10/2026

Planning a new lab setup? Or expanding an existing one? 🖥️

In multi-screen studies, choices made before the first participant arrives can determine whether gaze is tracked consistently across the full setup.

Screen angles, viewing distances, camera placement, and the way physical and virtual spaces are mapped can all affect data quality.

Once the setup has been mounted and hardwired, fixing gaps in coverage or inaccurate spatial mapping becomes considerably harder.

Our guide looks at what researchers should plan and validate early to make complex multi-screen setups work both visually and scientifically.

Read the guide: https://hubs.ly/Q04B5NSm0

08/10/2026

A traffic light, a nearby vehicle, a person about to cross: drivers take in more than one signal before deciding what to do.

That makes human driving difficult to capture in a model.

The same situation can lead to different responses, and those differences matter when automated vehicles share the road with people.

Understanding those choices is at the heart of BERTHA, an EU-funded project developing an open driver behavior model for complex traffic environments.

Smart Eye contributes data on driver state and behavior to help ground the model in how people actually respond on the road.

BERTHA combines simulator research with work in real vehicles. The video shows some of that work: a car detects a person crossing the road and stops automatically.

The broader project supports the development of future driver assistance and safety systems.

Explore the BERTHA project: https://hubs.ly/Q04zzlHj0

01/10/2026

In a safety-critical workplace, screening can help prevent harm. For the person being screened, it can also raise a fair question: where does a safety check end and surveillance begin?

That question becomes more immediate when a check is part of your working day. You may understand why safety matters and still want to know what happens if the check raises a concern. The answer can determine whether the process feels like protection or scrutiny.

Sightic co-founder Stefanie Najafi writes about that tension, and why trust has to be part of the conversation from the start.

Read the article: https://hubs.ly/Q04ySrgv0

24/09/2026

Today at , Smart Eye is taking the stage three times. 🎤

9:50 CEST – Detlef Wilke
Beyond Compliance: The Next Generation of Driver & Occupant Monitoring

Detlef will join a panel discussion on how DMS and OMS are evolving beyond regulatory requirements, becoming more closely integrated with the ADAS stack and supporting safer, more intuitive vehicles.

11:00 CEST – Gabriel Hine
Bringing Iris Recognition to the Cabin: Low-Resolution Breakthroughs and Multimodal Fusion

Gabriel will explain how iris recognition can work with low-resolution in-cabin cameras, why combining iris and face recognition improves performance across real-world conditions, and what reliable in-cabin identity could enable beyond authentication.

12:15 CEST – Martin Krantz
The Car Awakens: Multimodal Agentic AI

What changes when an in-cabin AI agent can draw on human, vehicle, and environmental context, not just voice? Martin will look at how deeper understanding of the people inside the vehicle can help AI agents interpret what is happening and take more useful action.

If you’re at InCabin Europe today, all three sessions are well worth catching!

23/09/2026

We’re at in Barcelona! 👋

Today and tomorrow, you’ll find Smart Eye at booth #305, where we’re showing how a deeper understanding of the people inside the vehicle can shape everything from safety and authentication to entirely new in-cabin experiences.

This year’s demos include our first public demonstration of multimodal agentic AI, alongside vital signs monitoring, under-display camera technology, Interior Sensing, real-time impairment detection, and iris authentication.

If you’re here on Thursday, here are three Smart Eye sessions to catch:

• 9.50 CEST – Detlef Wilke, Vice President Innovation & Strategic Partnerships Beyond Compliance: The Next Generation of Driver & Occupant Monitoring

• 11:00 CEST – Gabriel Hine, Iris Authentication Technology Owner Bringing Iris Recognition to the Cabin: Low-Resolution Breakthroughs and Multimodal Fusion

• 12:15 CEST – Martin Krantz, CEO and Founder of Smart Eye
The Car Awakens: Multimodal Agentic AI

Come by booth #305 to see the technology in action and meet the Smart Eye team.

Adress

Www. Smarteye. Se
Gothenburg
41327

Telefon

0046 31 60 61 60

Webbplats

https://smarteye.se/contact/

Aviseringar

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