12/20/2023
What does 20 years of remodeling look like? See below! How does it feel or what are the reflections of a remodeler with that sort of time beneath their belt is a different, but worthy, story worth sharing.
Before I even hung my own shingle as sole proprietor of Ray Building Co. I had a pretty extensive background in the building industry; however, establishing personal relationships with the hundreds of clients, trades, vendors, accountants, attorneys, architects and engineers, and professional support groups is a lifelong journey because it’s the people that really count. In my opinion, unless you can effectively interact with others in a genuine and authentic manner, you wouldn’t survive your first year of business.
My childhood was of a contractor’s kid who was occupied with cleaning projects, toting lumber and brick, digging trenches, and a myriad of other related activities while my peers were playing, fishing, swimming, or playing golf and tennis. I would not fully appreciate the hard work ethic of my dad and granddad until much later in life. My younger adult life in the military added many life lessons that would ultimately spill over into the construction business. The common theme would be the “people.” Whether you are a one legged man playing in his own hat band or CEO of a larger enterprise, it’s still all about the people.
Early in my remodeling career I would feverishly build professional relationships with all sort of individuals playing the networking game but my tried and true bread and butter secret to success has been to focus on the individual client. Their needs are priority one and until you get that you will be spinning your wheels. It has mattered little what sort of networking that I have invested my time and energy own. By taking care of my clients, being on time, staying organized, going the extra mile, and remaining accessible, being candid on honest, and not accepting mediocre work, have not only kept me in business but I can now realize a stable and personally rewarding business.
A quick note for aspiring remodelers. Take a very hard inventory on what you want to gain from your respective business. On this list of all the nice things you aspire to see or do, unless working, not just working, but really digging your heels in with people is at the top, re-evaluate your choice of professions, fast! A lot of people would say that there is a lot of drama in residential remodeling and I will have to admit that there is a fair share of it. The key is to keep things in perspective, get your priorities straight, engage with everyone with respect and always, always keep the needs of your clients your #1 goal. The rest is gravy and you will never have to rely on referrals from anyone other than your clients. Those, after all, have been proven by many industry professionals as the best kind. Speaking from experience, it is indeed true.
Nine out ten times things will go as planned, the project will flow as sweetly as can be, timelines are followed, orders arrive like clockwork, your trades nail it the first time, and your clients sing your praises to all of their friends. That 1 out of 10 times is what you really have to train for and it all circles back to how you deal with people. In times of crisis, you have to keep your cool, accept responsibility, and reach out to those very same people you have built lasting relationships with to help you find the best solution to whatever is broke. Running away from a problem, playing the blame game, and any sort of delay will create a very toxic situation that almost never has a happy ending.
Looking back at the last 20 years I could say that I have many takeaways but I will repeat myself. It’s not what material object we actually created as much as it has been the friends (“PEOPLE”) that we have made.
God bless and Merry Christmas,
Steve Ray
Owner- Ray Building Co.
2003-2023 (and continuing)