05/20/2026
The U.S. waterproofing market is $14.7 billion and growing 7% a year. Over 60% of basements will have moisture problems. Most homes still get code-minimum damp-proofing because the upgrade requires specialized equipment and training that most builders don't have access to.
If you already spray polyurea, foam, or bedliner coatings, the equipment and the operator skill are already in your shop. What you'd add: a foundation-grade product line, certification, and a below-grade prep protocol.
The job economics: roughly $4,800 sell per residential foundation, $1,800 material cost, half-day for a 2-person crew. 2-3 jobs a week scales fast.
ArmorThane has been manufacturing polyurea coatings since 1989 and runs an applicator network across North America. Territory protection, direct factory support, builder/GC referrals into your region.
See if your territory is open: link in bio.
