Aurora Solar

Aurora Solar The solar industry’s leading software platform for PV sales and design, with over 20M+ projects designed in our software.

Aurora’s cloud-based software transforms solar design, sales, and delivery. We help power thousands solar projects every week towards our goal of making solar accessible for everyone.

The best solar sales teams aren't just selling panels—they're selling a comprehensive, off-grid, autonomous lifestyle. M...
06/04/2026

The best solar sales teams aren't just selling panels—they're selling a comprehensive, off-grid, autonomous lifestyle. Most now offer EV charging, many offer roofing, and a sizable amount offer HVAC.

Homeowners are taking note, with 61% concluding that solar is more valuable when paired with home electrification—up from just 37% in 2024. Is your team making the shift? https://bit.ly/4bZsQL2

06/03/2026

Another L for LNG 😬🤕😵

And we quote: “[liquified natural gas]-based electricity is becoming increasingly uncompetitive compared with wind and , which are seen as affordable, domestic, and secure sources of power.” (via ☀️

Get on board or get left behind!

05/28/2026

Dead giveaway.

The generation that's most eager to go can't buy a home very easily. 😖86% of Gen Z think solar is a good investment,...
05/26/2026

The generation that's most eager to go can't buy a home very easily. 😖

86% of Gen Z think solar is a good investment, and 78% of agree. But meanwhile, Baby Boomers—who now represent 42% of home buyers—are the least likely to install.

Our team calls this "The Real Estate Trap." And it's one of the most under-appreciated constraints on market growth right now. https://bit.ly/4cYasTp

In 2026, with rising and eroding trust in grid reliability, have moved from a “nice to have” to an "absolute must-ha...
05/21/2026

In 2026, with rising and eroding trust in grid reliability, have moved from a “nice to have” to an "absolute must-have" for solar shoppers.

Here's what to know: https://bit.ly/4uXJYsb

05/19/2026

Don’t have solar installed yet? There’s a for that. 😎

Here’s a few to get you started. Drop which quest you’re going to embark on in the comments!
🤺🐉🥾☀️

50% of professionals say that customer follow-up and closing is the most time-consuming part of their entire process...
05/18/2026

50% of professionals say that customer follow-up and closing is the most time-consuming part of their entire process. 😬

As we all can attest to: time is a scarce resource in this industry. So the ability to move quickly—without sacrificing professionalism—is a defining competitive edge. https://bit.ly/4sMRdmg

05/14/2026

EMPOWER 👏 IS 👏 TODAY.

That's it! That's the post!

Solar is just the start for many homeowners. Make sure you know how to talk to them about their whole home options. ✨T...
05/13/2026

Solar is just the start for many homeowners. Make sure you know how to talk to them about their whole home options. ✨

This session at tomorrow's Empower 2026 will equip you with the knowledge you need. RSVP here: https://bit.ly/4wrehZV

Add this to the list of sessions we're excited for this week at Empower 2026. Learn from the best and brightest about al...
05/12/2026

Add this to the list of sessions we're excited for this week at Empower 2026.

Learn from the best and brightest about all things solar financing. A hot (and getting hotter!) topic for the solar industry. Still time to RSVP at the link in the comments.

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