Ames Research Laboratories

10/09/2026

Protip: Don't overlook a good primer. Primers don’t always get the spotlight, but they can make or break the job.

Super Primer™ helps create the foundation your coating system needs by increasing adhesion and helping properly prepared surfaces get ready for what comes next.

✅ Acrylic primer and sealer
✅ Apply via brush, roller, or sprayer
✅ Works on properly prepared concrete, wood, and metal
✅ Covers approximately 200 sq. ft. per gallon
✅ Can also be used as a concrete and stucco additive

Planning a deck, patio, walkway, or other exterior surface project? Super Primer™ pairs perfectly with Safe-T-Deck®, helping prepare the surface before your textured, skid-resistant finish goes down.

Good coatings start with good prep. Give the primer some love!
Learn more:
amesresearch.com.

10/01/2026

USE CODE: BLUE15
Blue Max® Flash Sale is on now! Save 15% on Blue Max® products when you order directly from amesresearch.com.

Whether you’re waterproofing a basement, foundation, roof, shower, or wall, there’s a Blue Max® product built for the job. All Blue Max® products are environmentally friendly and paintable.

Shop the Blue Max® family:
✅ Blue Max® Original Blue – Liquid rubber waterproofing for foundations, basements, roofs, walls, and more
✅ Blue Max® White – Flexible liquid rubber waterproofing with a bright white finish
✅ Blue Max® Trowel Grade – Thick formula for filling cracks, joints, holes, and larger voids
✅ Blue Max® Tile & Floor – Waterproofing membrane for showers, bathrooms, floors, and tile applications. IAPMO and UPC certified.
✅ Blue Max® Liquid Rubber Caulk & Sealant – Ideal for joints, penetrations, seams, and detail work

⏰ Sale ends Saturday, October 3 at 11:59 PM PST.
Use code BLUE15 at checkout.
Orders must be placed directly through amesresearch.com. Discounts cannot be applied retroactively.

09/30/2026

09/22/2026

We’re in Orlando for the Ace Hardware Fall Convention 2026! 🔨

From September 22–24, Ace retailers, vendors, and industry partners are taking over the Orange County Convention Center for three days of new product discovery, show specials, and plenty of conversations about what’s next in hardware and home improvement.

And Ames Waterproof Coatings is right in the middle of it.

📍 Find us at Booth 25160

Stop by to meet the Ames team, check out our waterproofing and coating solutions, and learn more about products for:

✅ Roofs
✅ Decks and patios
✅ Basements and foundations
✅ RVs and trailers
✅ Concrete, masonry, wood, and more

Whether you already carry Ames products or you’re looking for new solutions to bring into your store, come talk waterproofing with us!

09/18/2026

Before rainy season arrives, it’s time to get that waterproofing project wrapped up. 🌧️

Another satisfied customer, GreenHill Homes, putting Blue Max® Liquid Rubber Waterproofer to work on their roof. Blue Max® creates a tough, flexible, seamless waterproof membrane designed to help protect against water intrusion while moving with the surface underneath.

✅ 1200% elongation to resist cracking & peeling
✅ Adheres to properly prepared wood, concrete, masonry, metal, ICF, and more
✅ Brush, roll, or spray application
✅ Great for roofs, foundations, basements, walls, and other waterproofing projects
✅ Non-toxic, eco-friendly, low VOC

And remember, Blue Max® is the waterproofing basecoat, not the final exposed roof finish. If the surface will be exposed to direct sunlight, make sure to topcoat it with a UV-stable coating such as Maximum-Stretch® or Ames Premium Roof Armor® for long-term protection.

Rain has a nasty habit of finding the project you meant to finish last month. Get ahead of it today!

📞 1-888-345-0809
📧 [email protected]
🌐 amesresearch.com

09/15/2026

Your dream bathroom starts with Blue Max® Tile & Floor

is a liquid-applied waterproofing membrane built to help protect bathrooms, showers, shower pans, tub surrounds, floors, and walls before the tile ever goes down.

And when you’re remodeling a space that deals with water every single day, certification matters.

✅ IAPMO certified and compliant with the Uniform Plumbing Code (UPC®)
✅ Helps reduce crack transmission beneath tile and stone
✅ Up to 1200% elongation
✅ Ready to use with no complicated mixing
✅ Works for residential and commercial applications
✅ Designed for both professional contractors and ambitious DIYers

Whether you remodel bathrooms for a living or you’re finally building the bathroom you’ve been saving on Pinterest for three years, Blue Max® Tile & Floor gives you professional-grade waterproofing without making the application process unnecessarily complicated.

Learn more at amesresearch.com.



Photos: Bennie White ()

09/11/2026

Certified performance matters, especially when your roof coating system needs to hold up over time.

Ames Premium Roof Armor® is a high-performance acrylic top coat designed to deliver long-term protection while helping defend the roof surface from UV exposure, weather, and everyday wear. With superior dirt pick-up resistance and a 15-year warranty, it stands out as one of the best acrylic roof coatings on the market.

When compared to other industry-leading brands, Ames Premium Roof Armor® offers:
✅ 42% more solids per gallon
✅ 48% higher elongation
✅ 80% less VOC

For ultimate protection, use Ames Premium Roof Armor® as the top coat in a complete waterproofing system. Pair it with rugged base coats like Blue Max® Liquid Rubber or Elasto-Barrier® to build a layered system designed to waterproof, reinforce, and protect. The base coat handles the waterproofing membrane, and Premium Roof Armor® helps shield that system from direct sunlight and long-term exposure.

Have questions about your roof coating system? Contact our customer service team.

📞 1-888-345-0809
📧 [email protected]
🌐 amesresearch.com

09/08/2026

Built-up roofing and rolled asphalt takes a beating over time, but the right coating system gives that roof a serious second life.

This project uses a three-part Ames system designed to waterproof, reinforce, and protect:
✅ Blue Max® creates a flexible, seamless waterproofing membrane over the properly prepared roof. Available in 1,5, 55, and 250 gallon sizes.
✅ Ames Contouring Roof Fabric™ is embedded between wet layers of Blue Max® to reinforce the system and add strength across seams, transitions, and other stress points. Available in both 40"x81' and 40"x324' sizes.
✅ Maximum-Stretch® finishes the system with a durable, UV-stable elastomeric topcoat that helps protect the waterproofing membrane from direct sunlight and weather exposure. Available in a wide variety of colors. Available in 1,5, 55, and 250 gallon sizes.

Have questions about your building's roof? Contact our customer service team and we’ll help you determine the right products and application process for your project.
📞 1-888-345-0809
📧 [email protected]
🌐 amesresearch.com

09/04/2026

Only 3 days left!
Labor Day savings are almost gone. For a limited time, take 15% OFF ALL Ames products at amesresearch.com with code LABORDAY2026.

Whether you’re tackling a roof restoration, refreshing a worn deck, waterproofing a basement or foundation, protecting an RV, or stocking up for your next job, now’s the time to save.
Some of our most popular products include:
✅ Blue Max® – Liquid rubber waterproofing for basements, foundations, walls, roofs, and more
✅ Maximum-Stretch® – Flexible, UV-stable elastomeric topcoat for roof systems
✅ Safe-T-Deck® – Textured, skid and slip resistant coating for decks, patios, stairs, and walkways
✅ Premium Roof Armor® – High-performance acrylic roof coating for residential and commercial projects
✅ Elasto-Barrier® – Rugged elastomeric basecoat for complete roof waterproofing systems
✅ Ames RV Roof Coating Kit – Everything you need to restore and protect your RV roof

🚨 Only 3 days remain. Don’t wait until the clock hits zero.
🏷️ 15% OFF ALL PRODUCTS
💥 Use code: LABORDAY2026
🌐 amesresearch.com

Sale ends at 11:59 PM PST on September 7, 2026. Due to high order volume, discounts cannot be applied retroactively. Orders must be placed through amesresearch.com.

08/31/2026

From roofs and decks to basements and foundations, Ames Waterproof Coatings has the products to help you protect, restore, and extend the life of the surfaces around your home or commercial building.

For a limited time, save 15% OFF our entire line of products at amesresearch.com.

Use code LABORDAY2026 at checkout.

Our top-sellers:
✅ Blue Max® – Liquid rubber waterproofing for basements, foundations, roofs, and more
✅ Maximum-Stretch® – Flexible, UV-stable elastomeric top-coat for roofs and exterior surfaces
✅ Safe-T-Deck® – Durable, skid and slip-resistant granulated coating for decks, patios, stairs, and walkways
✅ Super Primer™ – Multi-surface acrylic primer that can also be used as a concrete & stucco additive.
✅ Premium Roof Armor® – The ultimate high-performance acrylic roof top-coat for residential and commercial projects
✅ Elasto-Barrier® – Tough elastomeric basecoat for complete waterproofing systems
✅ Ames RV Roof Coating Kit – A complete system for restoring and protecting RV roofs

Whether you’re finally tackling that leaking roof, refreshing a worn deck, waterproofing a foundation, or stocking up for the next job, now is the time to save.

⏰ But don’t wait. The sale ends September 7th!

🛒 15% OFF ALL PRODUCTS
🏷️ Use code: LABORDAY2026
🌐 amesresearch.com

Sale ends at 11:59 PM PST on September 7, 2026. Due to high order volume, discounts cannot be applied retroactively. Orders must be placed through amesresearch.com.