05/29/2022
It’s always fun to work on remote projects; adds a bit of a challenge since I can’t see the space in person, but also creates some opportunities (like the surprise blue in the bathroom, since I couldn’t physically match the existing white tile).
This was a small job selecting both exterior and interior paint colors for an investor client in Tampa Florida. The house is a craftsman bungalow that’ll be going on the market soon.
The client is a friend I’ve worked with before. He’s a brilliant entrepreneur, but color isn’t his area of expertise. He was smart to delegate this task because choosing house colors isn’t as simple as most people think.
Factors I considered were:
- What style of house is it? How can I stay historically accurate while still appealing to today’s buyers?
- What’s the climate? The light in Florida is very different from where I live in the Pacific Northwest, and colors look different there. Plus, what might feel warm and welcoming in Portland might become cloying in Tampa. How can I work with, rather than against the climate?
- What is happening on the street already? For a flip, I don’t want my choices to stand out too much, but standing out a little (in a good way), can be helpful.
- Who is the end user/target demographic? My choices might have been different if this were slated to be a rental where the landlord already owns other local properties (because it’s nice to have some consistency when needing to repaint between tenants). My selections would also be different for an owner-occupant client, because personal preferences are more important than what appeals to the masses for resale.
- How can I keep this project cost-effective? One way was to limit the exterior and interior palettes to minimize labor and material costs. For example, the exterior and interior trim are the same color. So are some of the cabinets.
Stay tuned for before/after pics in a future post!