05/25/2026
There’s a common misconception in the construction world that custom spec homes are just high-end flips. The reality is that the process looks nothing like that.
Before a single decision gets made on the build, there’s already been a significant amount of time spent on finding the right lot, understanding the market, and working through a design phase that’s built around how the home will actually be used and what a buyer in that price point is really looking for.