09/06/2026
⚠️ HOMEOWNERS — GOOGLE ISN’T ENOUGH. DO REAL RESEARCH BEFORE YOU HIRE A CONTRACTOR.
Recently, I was lectured about how I conduct business, (handshakes and verbal contracts), by a company that, by comparison, has very little history in our local market.
Ocala is still a hometown, we still do handshakes very often, We still say mam and sir and still hold doors open for the next person.
That experience reminded me of something I've watched happen for 30+ years in roofing:
I've seen ’em come, and I've seen ’em go.
A new company can have a nice website, a pile of 5-star Google reviews, wrapped trucks and professional salespeople. None of that tells you what happened BEFORE that company existed.
Companies close. New companies open. Owners move from one business to another. Contractors come into a new county chasing insurance work. And sometimes the history you really need to know isn't sitting on page one of Google.
So dig deeper.
Google the company AND the owners.
Then ask ChatGPT things like:
🔎 “Research this roofing company and its owners. How long has the company been licensed?”
🔎 “How long have the owners or qualifiers actually been in the roofing industry?”
🔎 “What previous companies have these owners or managers been associated with? Are those companies still active?”
🔎 “Search Florida corporate records and contractor licensing records.”
🔎 “Are there publicly available lawsuits involving the company, its owners, or their previous businesses?”
🔎 “Are there DBPR complaints or disciplinary actions I should know about?”
🔎 “How long has this contractor actually operated in MY county?”
🔎 “Does this company appear to focus heavily on insurance claims or storm-related roofing?”
Then take anything you find and verify it against the actual public records. ChatGPT is a research tool, not a courthouse or licensing agency, and it can make mistakes.
Why go through all that?
Because your roof may have a 10-, 15-, 20-year or longer workmanship warranty. That warranty isn't worth much if the company that gave it disappears.
A contractor being new doesn't automatically make them bad. An old lawsuit doesn't automatically make someone dishonest. Insurance work isn't automatically a problem either.
But patterns and history matter.
Who are you trusting with your home?
Where were they five years ago?
What company were they operating under?
Is that company still around?
How long have they actually been local?
And will they still answer the phone years from now?
I've been roofing here since 1995. I've watched companies arrive with a bang, dominate advertising, chase storms and insurance claims, and disappear.
If you don't do REAL research, you may end up being the victim of information that was available the entire time — you just didn't know to look for it.
Do your homework before you sign.
I've seen ’em come. I've seen ’em go.
And remember: beware of snakes... and keep an eye out for any other questionable wildlife roaming around the roofing business. 🐍