08/24/2026
“The shot behind the shot”…
Bobby sent me this picture after a good chuckle. We talk about “content” a lot (we’re tradesmen, not influencers—we hate the C word 😂) we get a pretty good laugh out of the stuff we do trying to get the best angles.
It’s easily my least favorite part of the job. Not because I hate slowing down for pictures or because I get writer’s block. It’s because it’s probably the biggest source of self-doubt any entrepreneur can have.
I eat, sleep, and drink this work. It’s pretty much all my brain does (aside from being a dad and husband). I pour every ounce I have into it. Thankfully, that passion has rubbed off on the guys working with us. They love it just as much.
You spend so much time doing the work, looking for the perfect angle, getting that perfect clip for a reel, and then second-guessing yourself while trying to turn it into a post. It becomes so much of who you are that you open your vulnerability to the world.
“What if people think it’s stupid?”
“What if the stupid algorithm buries a project we’re so damn proud of?”
“What if people are sick of seeing us and our hardscape puns?” 😂
I could go on.
Like any small business, we rely heavily on our friends, family, customers, and followers. To those who constantly like, comment, share, and support what we do—thank you. Seriously. It means more than you probably realize. Every bit of interaction gives me a little more confidence to keep putting out there something I care so damn much about.
And if you’re just joining us, show us some love. Keep an eye out for our posts, share a few, and invite a friend to follow the page.
Especially this year, we’ve partnered with a great drone photographer who’s helping us put together some pretty awesome “content.” 🙄😂 That stuff will be coming out as the summer wraps up, and we’re pretty excited about it.
You never know how easy it is to put someone onto our work who ends up trusting us to transform their family’s outdoor living space.
If you see something you like, give it a like. If you know someone who might like it, share it. And if you’ve been following along for a while, thank you.
It really means a lot.
Thanks, guys.
— Shawn
