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Preferred Patron Run your own loyalty program! An advanced rewards program with incentive promotions, email & SMS

“My biggest marketing tool.” ⭐Amanda M., a retail business owner, describes Preferred Patron Loyalty™ as an invaluable t...
10/14/2026

“My biggest marketing tool.” ⭐

Amanda M., a retail business owner, describes Preferred Patron Loyalty™ as an invaluable tool for marketing to customers, tracking in-store activity and purchases, and building stronger customer relationships.

With over 10,000 members in her loyalty program, she highlights the positive response from customers and their excitement about earning points.

Thank you for the 5-star review! ⭐⭐⭐⭐⭐

Read the full review on Capterra

How can businesses use Halloween promotions to encourage customers to return? 🎃RETENTION TIP HALLOWEEN: END THE HALLOWEE...
10/13/2026

How can businesses use Halloween promotions to encourage customers to return? 🎃

RETENTION TIP HALLOWEEN: END THE HALLOWEEN VISIT WITH A REASON TO RETURN

Halloween can bring customers through the door with seasonal promotions, special events, and limited-time offers. But the opportunity for customer retention doesn’t have to end when the holiday is over.

A strong seasonal marketing strategy gives customers a reason to make another visit after the Halloween excitement fades.

Businesses can offer bonus loyalty points toward a future reward, provide a limited-time November discount, or introduce a new incentive that encourages customers to return after their Halloween purchase.

Preferred Patron™ helps businesses support these strategies through loyalty rewards, targeted promotions, customer segmentation, and automated marketing designed to keep customers engaged beyond a single visit.

The idea is simple: don’t let a seasonal promotion become a one-time interaction. Use it to create the next opportunity for customer engagement.

Halloween visit. Next-visit incentive. Another reason to return. 👻

🔗 PreferredPatron.com

How did a sporting goods retailer get loyalty members to spend up to 5X more? 🏀A Michigan-based sporting goods retailer ...
10/12/2026

How did a sporting goods retailer get loyalty members to spend up to 5X more? 🏀

A Michigan-based sporting goods retailer with more than 80 stores across seven Midwestern states wanted a better way to increase customer loyalty, encourage repeat purchases, and strengthen relationships with shoppers.

Before implementing Preferred Patron Loyalty™, the retailer relied heavily on newspaper advertising, seasonal promotions, and broad discount campaigns. It needed a more effective way to identify valuable customers and measure purchasing behavior.

With Preferred Patron Loyalty™, the retailer launched its Active Rewards program, combining customer rewards, point-of-sale integration, targeted communication, automated reward certificates, and centralized reporting.

The results were measurable:

💰 Loyalty members spent approximately 5X more per visit ($179 vs. $39)
✨ Over 1.2 million loyalty members enrolled
❤️ Loyalty members generated 20–29% of total sales
🔁 Loyalty members accounted for just 7% of transactions

For sporting goods retailers, loyalty programs can go beyond rewarding purchases. They can help identify high-value customers, encourage repeat business, and build stronger relationships across multiple locations.

This sporting goods retail loyalty program case study shows how Preferred Patron Loyalty™ helped turn customer engagement into measurable purchasing activity.

More engagement. Higher spending. Stronger customer loyalty.

🔗 Read the full Sporting Goods Retail Loyalty Program Case Study at PreferredPatron.com

How can businesses turn first-time customers into loyal, repeat customers? 🐾CUSTOMER RETENTION: THE THIRD VISIT CHANGES ...
10/11/2026

How can businesses turn first-time customers into loyal, repeat customers? 🐾

CUSTOMER RETENTION: THE THIRD VISIT CHANGES EVERYTHING

Getting a customer through the door once is a great start. Getting them to return is where a stronger customer relationship begins.

The first visit introduces your business. The second gives customers another opportunity to experience its value. By the third visit, returning may start to feel more familiar—and become part of an ongoing routine.

For businesses like pet stores, grooming salons, coffee shops, and other local retailers, encouraging those early repeat visits can help build lasting customer habits.

Preferred Patron™ helps businesses support this process through digital loyalty programs, points-based rewards, stamp cards, customer segmentation, and targeted marketing designed to encourage repeat visits.

A business might offer bonus points for a second purchase, reward customers after three visits, or send a timely reminder to encourage another visit.

The idea is simple: don’t focus only on acquiring new customers. Give them a reason to come back until returning becomes familiar.

First visit. Second visit. Third visit. The beginning of lasting loyalty.

PreferredPatron.com

How can businesses encourage customers to complete their loyalty program profiles? 🎯CAMPAIGN IDEA: COMPLETE YOUR PROFILE...
10/09/2026

How can businesses encourage customers to complete their loyalty program profiles? 🎯

CAMPAIGN IDEA: COMPLETE YOUR PROFILE AND EARN A BONUS

A customer joining your loyalty program is a great start. But an incomplete profile can mean missed opportunities to understand their preferences, recognize important milestones, and communicate more effectively.

One way to encourage customers to share additional information is to offer bonus loyalty points for completing their member profile.

With Preferred Patron™, businesses can use customer information and loyalty activity to create more personalized rewards, targeted promotions, and timely marketing campaigns.

For example, collecting a customer’s birthday can create an opportunity to send a birthday reward, while keeping contact information up to date can help businesses stay connected through their preferred communication channels.

The goal isn’t simply to collect more customer data. It’s to give customers a reason to complete their profiles while building a stronger foundation for relevant loyalty experiences.

Complete the profile. Earn a bonus. Build a more personalized customer relationship.

🔗 PreferredPatron.com

10/07/2026

What should happen after a customer earns a loyalty reward? 🎯

Getting the reward shouldn’t be the end of the customer journey.

When a customer finally reaches a loyalty goal and claims their reward, all of the progress that encouraged them to keep coming back can suddenly reset. The next step is giving them something new to work toward.

Preferred Patron™ lets businesses create loyalty experiences with points, rewards, digital stamp cards, and other incentives that can keep customers engaged beyond a single reward.

Instead of treating the reward as the finish line, use it as an opportunity to start the next loyalty cycle.

Reward earned. New goal. Another reason to return.

🔗 PreferredPatron.com

How can a loyalty program motivate customers to keep working toward their next reward? 🎯LOYALTY PSYCHOLOGY 6: SHOW WHAT ...
10/07/2026

How can a loyalty program motivate customers to keep working toward their next reward? 🎯

LOYALTY PSYCHOLOGY 6: SHOW WHAT COMES NEXT SO CUSTOMERS KNOW WHAT THEY’RE WORKING TOWARD

Progress is more motivating when customers can clearly see where they are—and what they can earn next.

A loyalty program can make that progress visible through points balances, digital stamp cards, reward levels, or other milestones. Instead of simply telling customers they’ve earned something, showing how close they are to the next reward gives each purchase or visit a clearer purpose.

Preferred Patron™ gives businesses flexible ways to reward customer activity and let customers track their progress toward available rewards.

The idea is simple: when customers can see their progress and understand what comes next, they have a clearer reason to keep moving forward.

Show the progress. Make the next goal clear. Give customers something to work toward.

🔗 PreferredPatron.com

How can businesses give customers a reason to come back? 🔄RETENTION TIP 6: FIND THE RETURN TRIGGER THAT GIVES THEM A REA...
10/06/2026

How can businesses give customers a reason to come back? 🔄

RETENTION TIP 6: FIND THE RETURN TRIGGER THAT GIVES THEM A REASON BACK

Customers don’t always return on their own. A strong customer retention strategy looks for the right moment—and the right reason—to encourage another visit.

That return trigger might be progress toward a reward, an offer based on customer activity, an upcoming birthday, an expiring promotion, or simply recognizing that a regular customer hasn’t visited recently.

Preferred Patron™ helps businesses use customer activity, segmentation, rewards, and targeted marketing to create more relevant reasons for customers to return.

The idea is simple: don’t just hope for the next visit. Give customers a timely reason to make it happen.

Find the trigger. Create the reason. Encourage the return.

🔗 PreferredPatron.com

How can AI help businesses create loyalty marketing messages faster? ✨FEATURE SPOTLIGHT: AI MESSAGE DRAFTINGPreferred Pa...
10/05/2026

How can AI help businesses create loyalty marketing messages faster? ✨

FEATURE SPOTLIGHT: AI MESSAGE DRAFTING

Preferred Patron™ makes it easier to turn a campaign idea into a polished customer message with its AI Message Assistant.

Built directly into Preferred Patron’s marketing automation tools, the AI assistant can help businesses draft, rewrite, and tailor email, SMS, and in-app messages—making it faster to create customer communications without leaving the loyalty platform.

Use it to help create on-brand messaging for rewards, promotions, customer milestones, win-back campaigns, and other loyalty communications. Your team stays in control of the message and approves the content before it is sent.

Combined with Preferred Patron’s segmentation, behavioral targeting, and automated outreach, AI-assisted drafting helps businesses create relevant messages and get campaigns ready faster.

Create faster. Stay on brand. Keep customers engaged.

Explore Marketing Automation at PreferredPatron.com

How did a cosmetics retailer increase average customer spend per visit by 36%?A Merle Norman CosmeticsÂŽ franchisee with ...
10/01/2026

How did a cosmetics retailer increase average customer spend per visit by 36%?

A Merle Norman CosmeticsÂŽ franchisee with an integrated SophistiKids BoutiqueÂŽ wanted to strengthen customer loyalty while reducing its reliance on recurring discounts and promotions that could cut into profitability.

With Preferred Patron Loyalty™, the retailer implemented a structured loyalty program designed to recognize customers, reward ongoing engagement, and create more targeted reasons to return.

The program brought together customer rewards, configurable promotions, customer segmentation, automated email and SMS communication, and loyalty analytics to support a more personalized approach to customer retention.

The results were measurable:

💄 36% increase in average customer spend per visit
🎁 59% average reward redemption rate
✨ 83% reward redemption rate in the latest measured period
📧 51% email open rate

Over the three-year period covered by the case study, average customer spend per visit increased by 36%, showing how a structured loyalty program can influence more than visit frequency—it can also strengthen the value of each customer relationship.

For cosmetics and beauty retailers, loyalty programs can provide an alternative to relying on blanket discounts. Customer data, targeted rewards, and personalized communication can give customers relevant reasons to engage while helping the business build longer-term relationships.

This cosmetics loyalty program case study shows how a Merle Norman Cosmetics® franchisee used Preferred Patron Loyalty™ to increase customer engagement and average spend per visit.

More engagement. Higher spend per visit. Stronger customer relationships.

🔗 Read the full Cosmetics Franchise Customer Loyalty Program Case Study at PreferredPatron.com

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P. O. Box 692
Northfield, NJ
08225

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