SOFTlab

10/13/2026

Wrapping up the installation of Lighter Than Air, our new public artwork for the Richardson Public Library in Richardson, Texas. The installation features a series of colorful bubbles suspended within the double-height space above the children’s section.

A few behind-the-scenes photos of the installation process. More to come soon.

10/07/2026

Happy to share Crystal Cave, the second of four permanent installations we created for Edge at Hudson Yards. View the city as you’ve never seen it before through a kaleidoscopic lens. Our largest crystalline installation, Crystal Cave combines thousands of faceted dichroic surfaces with an animated constellation of light to transform the skyline into a shifting field of color and reflection, constantly changing as you move through the space. Photos: Alan Tansey and video: Sam Sachs Morgan

09/30/2026

Excited to share Field of Motion, our new installation for the Performing Arts Center at Utah Tech University in St. George, Utah.

Inspired by the movement of performance and the surrounding desert landscape, approximately 6,000 individually cut and bent brass fins gather into three suspended fields that appear to shift as visitors move through the lobby.

Changes in the length and angle of each fin create waves and unexpected optical patterns, while painted tips introduce colors sampled from flora found in the ecoregions surrounding St. George. Together, these individual elements form a larger choreography that changes continuously through movement and perception. Utah Tech University Photos Alan Tansey

08/26/2026

Model studies for a recent proposal exploring how a crystalline “solid” volume can transform light and movement. Sunlight refracts through the prismatic structure, casting shifting fields of color across the surrounding plaza. Underneath, intersecting arches follow the site’s pedestrian routes and view axes, creating a vaulted space where light filters through a constellation of perforations overhead.

Part stone, part crystal, part kaleidoscope.

08/21/2026

Here are a few test shots of Pulse, one of four interactive installations we created this summer as part of the transformation of Edge, which includes seven new immersive installations throughout the experience!

We’ve been busy creating four of our most ambitious projects to date, and we’re excited to finally start sharing them with everyone.

Pulse is made up of 450 glowing globes that fill the space with constantly shifting fields of color. As visitors move through the installation, they trigger pulses of white light that ripple outward like stones dropped into a pond. These overlapping ripples interact with one another, creating an ever-changing landscape of light that reflects the energy and interconnectedness of New York City.

Go check it out at Edge! More about the other installations soon.

08/04/2026

We’re excited to share that SOFTlab was selected as a finalist for a new public artwork commission by the Seoul Metropolitan Government for the Peace Culture Bunker. Once a former military bunker, the site has been transformed into a creative hub for the local community in Dobong-gu, and we’re honored to have contributed to its ongoing evolution.

The competition called for a landmark artwork that conceptually framed the creative hub through the theme “Afterimages of Peace.” Our proposal wraps the observation tower in a lenticular skin of colored lenses that create shifting visual afterimages of the surrounding landscape through chromatic exposure. As visitors move around the tower, the work continuously reframes the environment, transforming perception into a reflection on memory, change, and peace.

06/18/2026

Video of our recent project, Afterimage, in Brea, CA. made of acrylic “pixels” formed from digitally interlaced images of the Brea Hills create a shifting map of the surrounding landscape. At night, edge lighting and atmospheric animations bring the installation to life, evoking the sensation of wind moving through the hills themselves.

05/27/2026

Recent photos of Afterimage, our first wall-based public artwork, commissioned by Simon for the expansion of Brea Mall in Southern California. The translucent acrylic pixels are created by compositing photographs of the Brea Hills into a layered field that shifts between landscape and abstraction as visitors move past the work. At night, integrated LED fixtures animate the surface with shifting light and color. Video coming soon. Photos

05/27/2026