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RxD, 200 Park Avenue South STE 1401, New York, NY (2026)

12/21/2022

About RxD:
💥Store Roll-Out Experts
💥Retail Architects & Designers
💥New York
💥Melbourne
💥Ho Chi Minh City

🔗Click the link in our bio to find out more

12/16/2022

It makes sense that, before you can replicate your design in multiple sites, you should put a lot of effort into making sure that is ready to scale.

Last week I presented to a new client who wants to open a large number of stores in the future – and it was really interesting to do a deep dive with their team to look at what they need to do before they can scale.

Over the past few years they have created a new retail concept which has been tested in a number of stores – and they now have a profitable business model.

They are ready to Scale It.

But how to Nail It?

Click the link below for a 10 step work-flow for retailers:
https://www.linkedin.com/pulse/more-thoughts-store-roll-outs-rxdny/

12/10/2022

Brickworks on 5th Avenue

11/30/2022

Brickworks Design Studio in the Fall 2022 issue of Oculus!

10/28/2022

Positioned in the art grunge scene of Melbourne’s iconic Brunswick Street, Fitzroy, Wine Republic is a new concept store redefining the humble bottle shop.

With the rise of the inner city craft markets and Fitzroy’s established reputation for street art, our aim was to introduce an arts focus incorporating sculptural talking points, illustrations and visual merchandising opportunities that complimented the Wine Republic brand values.

The challenge was to visually merchandise a product that is generally all one size in the long and narrow tenancy. We introduced visual breaks to decrease the depth and heighten the experience. Vertical banding on the walls, achieved by cutting the existing plasterboard to expose original brickwork, shortens the depth of the space and adds color and texture. The diagonal zigzag pattern on the floor, using smooth and rough sawn tile finishes, completes the visual strategy.

Oversized sculptural category signage guides customers and accentuates the ceiling height, leading to the lighting sculpture positioned over the tasting table. This 800 green bottle installation, nicknamed the ‘Wine Cloud’ is the result of a close collaboration between Red Design Group and local lighting designer Daniel Giffin.

➡️ To view more photos: rxdny.com/portfolio

10/26/2022

Positioned in the art grunge scene of Melbourne’s iconic Brunswick Street, Fitzroy, Wine Republic is a new concept store redefining the humble bottle shop.

With the rise of the inner city craft markets and Fitzroy’s established reputation for street art, our aim was to introduce an arts focus incorporating sculptural talking points, illustrations and visual merchandising opportunities that complimented the Wine Republic brand values.

The challenge was to visually merchandise a product that is generally all one size in the long and narrow tenancy. We introduced visual breaks to decrease the depth and heighten the experience. Vertical banding on the walls, achieved by cutting the existing plasterboard to expose original brickwork, shortens the depth of the space and adds color and texture. The diagonal zigzag pattern on the floor, using smooth and rough sawn tile finishes, completes the visual strategy.

Oversized sculptural category signage guides customers and accentuates the ceiling height, leading to the lighting sculpture positioned over the tasting table. This 800 green bottle installation, nicknamed the ‘Wine Cloud’ is the result of a close collaboration between Red Design Group and local lighting designer Daniel Giffin.

➡️ To view more photos: rxdny.com/portfolio

09/12/2022

Wine Republic - Melbourne

Positioned in the art grunge scene of Melbourne’s iconic Brunswick Street, Fitzroy, Wine Republic is a new concept store redefining the humble bottle shop.

With the rise of the inner city craft markets and Fitzroy’s established reputation for street art, our aim was to introduce an arts focus incorporating sculptural talking points, illustrations and visual merchandising opportunities that complimented the Wine Republic brand values.

The challenge was to visually merchandise a product that is generally all one size in the long and narrow tenancy. We introduced visual breaks to decrease the depth and heighten the experience. Vertical banding on the walls, achieved by cutting the existing plasterboard to expose original brickwork, shortens the depth of the space and adds colour and texture. The diagonal zigzag pattern on the floor, using smooth and rough sawn tile finishes, completes the visual strategy.

Oversized sculptural category signage guides customers and accentuates the ceiling height, leading to the lighting sculpture positioned over the tasting table. This 800 green bottle installation, nicknamed the ‘Wine Cloud’ is the result of a close collaboration between Red Design Group and local lighting designer Daniel Giffin.

09/12/2022

The project was a full interior and exterior gut of a long-vacated night club in the West Village of Manhattan. The new retail design incorporated a sales floor at street level, additional seating at a mezzanine level, and a top floor on-site bakery. The design integrates classic West Village café elements with subtle nods to the traditional Bavarian architecture near the owner’s home. A reinterpretation of a baker’s rack becomes a focal point in the double-height space along the display window. Rustic wood, blackened steel, and marble are used extensively to create the balance of organic and industrial elements.

Architecture:
Restaurant Consultants: Cenk and Courtney Fikri
Stylist: Courtney Fikri
Designed in collaboration with Cenk Fikri Inc.

08/12/2022

Landbrot German Bakery

The project was a full interior and exterior gut of a long-vacated night club in the West Village of Manhattan. The new retail design incorporated a sales floor at street level, additional seating at a mezzanine level, and a top floor on-site bakery. The design integrates classic West Village café elements with subtle nods to the traditional Bavarian architecture near the owner’s home. A reinterpretation of a baker’s rack becomes a focal point in the double-height space along the display window. Rustic wood, blackened steel, and marble are used extensively to create the balance of organic and industrial elements.

Architecture:
Restaurant Consultants: Cenk and Courtney Fikri
Stylist: Courtney Fikri
Designed in collaboration with Cenk Fikri Inc.

08/08/2022

Landbrot German Bakery

The project was a full interior and exterior gut of a long-vacated night club in the West Village of Manhattan. The new retail design incorporated a sales floor at street level, additional seating at a mezzanine level, and a top floor on-site bakery. The design integrates classic West Village café elements with subtle nods to the traditional Bavarian architecture near the owner’s home. A reinterpretation of a baker’s rack becomes a focal point in the double-height space along the display window. Rustic wood, blackened steel, and marble are used extensively to create the balance of organic and industrial elements.

Architecture:
Restaurant Consultants: Cenk and Courtney Fikri
Stylist: Courtney Fikri
Designed in collaboration with Cenk Fikri Inc.

RxD

12/21/2022

12/16/2022

12/10/2022

11/30/2022

10/28/2022

10/26/2022

09/12/2022

09/12/2022

08/12/2022

08/08/2022

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