10/07/2026
Can design actually drive business results?
At Pelican Marsh Golf Club, the answer was yes.
The goal wasn't simply to create a more beautiful dining space. It was to rethink how members gather, dine, socialize, and experience the club.
By expanding the Grille Room, tripling bar seating, introducing a private W**e Room, creating more flexible gathering spaces, and strengthening the connection between indoor and outdoor dining, the renovation was designed around how the club is actually used.
The result?
A 156% increase in covers year over year.
For us, that's the real measure of successful club design. Not just how a space looks, but how well it supports the people, operations, and experiences that make a club successful.
What should your club's next renovation accomplish?