ASIG Design

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ASIG Design ASIG Design is an award-winning small architecture and visual design company based in Minnesota.

ASIG Design is a unique multi-discipline design company that provides a range of design services from interior architecture and decoration solutions, architectural building design and bespoke furniture design and manufacturing. Found by Andrew Sigfrids, ASIG Design started as a bespoke furniture retail store located in the French Concession of Shanghai, China. The company now has grown into an office of focusing on a range of small and medium interior design projects as well as furniture design consultancy. ASIG Design has work for large companies such as Starbucks, Li&Fung, Google and BluDot but also thrives with small individual customers entering new markets with brick and mortar commercial spaces.

09/30/2026

One of the hardest parts of designing a space happens before there’s much of anything to actually show the client.

For this tea shop I’m designing in China, I start with a very simple 3D model. The size and layout are accurate, but there’s almost no detail.

In the past, I would show the client photos of other projects and ask them to imagine how that style might look in their own space.

Now I can use AI to apply those different design directions directly to my model without changing the architecture.

I tested four completely different directions in under an hour.

Next question: which one will the client actually choose?

09/19/2026

How do you start designing a new tea shop for a brand that already has 13,000 locations?

I started by looking at how the brand presents itself today. Their advertising is fresh, youthful, approachable, and simple—and their stores are designed around a very efficient process: come in, order, get your drink, and move on.

For this project, I want to keep that efficiency but also give customers a reason to stay and enjoy the space.

That means thinking about things like product discovery, materials, lighting, comfort, and small moments that make the experience more interesting.

The goal is to evolve what already works rather than start over.

09/16/2026

A line outside a tea shop might look like a problem. But what if it’s actually useful?

For this layout option, I moved the ordering counter right toward the storefront. Customers come in, order, and then either leave with their drink or continue into a separate, more relaxed seating area.

If it gets busy, the line can extend outside instead of taking up valuable space inside—and that activity can make the storefront feel busier and more inviting.

It’s basically a walk-up window with a café attached.

09/14/2026

A surprisingly small layout decision can change how an entire space feels.

For this tea shop, I’m testing an L-shaped counter and kitchen that naturally divides the experience without actually putting up a wall.

The front stays active, with ordering, movement, high-tops and bar stools. After you order, you move farther into the shop, where the furniture gets lower and more comfortable and the atmosphere becomes quieter.

It’s still a work in progress, but I like how one simple shape can create two very different experiences.

09/11/2026

Before I start designing what this tea shop looks like, I need to make sure it actually works.

It’s a 130-square-meter shop in China with three separate entrances, so there are a lot of possible ways customers could move through the space.

I’m starting with simple bubble diagrams to test where the kitchen, ordering counter, seating, and circulation should go. Once the basic flow works, I can start turning those bubbles into a real floor plan.

This is the early part of the design process that usually happens long before anyone starts choosing materials or finishes.

07/09/2026

One door change completely transformed this restaurant. 🤯

Design isn't always about adding more. Sometimes it's about moving one thing that unlocks everything.

For this Topgolf restaurant in Wuhan, China, we had just 180 square meters and one immovable kitchen pass sitting right in the middle of the space. Every layout felt... wrong.

In this video, you'll see how dozens of design iterations eventually led to one small change that completely reshaped the guest experience.

💬 Which layout would you have picked before the final solution? Let me know in the comments!

05/01/2026

Massive island counter layout

02/12/2026

I didn’t choose the layout. The building did. 👀

When I started designing Topgolf’s 19th Social in Wuhan, I tested two totally different layouts—linear vs. perimeter. On paper, both worked.
But the moment I walked the space, the answer was obvious.

• The entrance dictated the flow
• The bar became the town square
• The lounge floats above, connected yet elevated

This project was a reminder that great design isn’t forced—it’s revealed when you listen closely.

Would you have gone linear or perimeter? Drop your take below 👇

02/11/2026

How do you design a lobby that pulls people forward—without them realizing it?

This is the Topgolf Wuhan lobby—300 sq.m. designed as a threshold, a stage, and a directional tool all at once.
Every line, curve, and material was engineered to move guests toward one thing: the teeline.

In this short video, I break down:
• How we adapted global Topgolf standards to tough site constraints
• Why the Yangtze River became the core design metaphor
• How layout + ceiling geometry subtly control guest flow
• Why retail was repositioned for maximum impulse impact

This isn’t just a lobby—it’s a spatial prelude to the main event.

Would you notice the flow if you walked through it?
Drop a 👀 if you felt it—or tell me what detail caught your eye.

02/10/2026

Chicago grit. Shanghai soul. One historic building. 🍺

Inside a protected Shikumen courtyard, we fused Goose Island’s raw Chicago brewhouse DNA with Old Shanghai elegance—without losing either.

• Red brick, reclaimed wood, subway tile
• Stainless steel brewing tanks as architecture
• A cathedral-like second floor + buzzing ground-floor b**r hall
• Designed for AB InBev’s first step into Asia

This 1,000-sqm project proves the best spaces aren’t copied—they’re collisions of culture, history, and intent.

Would you drink here? Or design here? Tell me below 👇

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Minneapolis, MN

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+86 15901904476

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