131 Custom Lures

05/21/2026

🔥 BIG NEWS FROM 131 CUSTOM LURES 🔥

We officially launched the 131 Custom Lures Blog! 🎣

This is where we’ll be sharing:
✅ Fishing reports
✅ Trolling tips & techniques
✅ Lure tuning and paint ideas
✅ Behind-the-scenes bait building
✅ Great catches from customers and friends
✅ Seasonal patterns for walleye, salmon, trout, perch & more

Whether you’re chasing Atlantic Salmon on Torch Lake, trolling Erie for giant walleye, or just love custom-painted crankbaits, this blog is built for hardcore anglers who want to catch more fish.

We’ve already started posting some awesome content and there’s a lot more coming soon.

Check it out here: https://131customlures.com/blogs/131fishingblog

Thanks to everyone supporting 131 Custom Lures and Fish With Jim Outfitters — we’re just getting started! 👊🎣

Explore fishing reports, custom lure tips, trolling strategies, and Great Lakes fishing adventures from 131 Custom Lures and Fish With Jim Outfitters.

05/11/2026

Some cool fishing out of the gulf side of Florida! I fished down there this spring with Dr Dan and he is catching some cool fish on some custom baits I painted up for him.

Dr. Dan Sheridan used planer boards, Thin Fins, Shadow Raps, Rip Stops, and 131 Custom Lures to catch Spanish Mackerel in Charlotte Harbor near Port Charlotte, Florida.

04/28/2026

Here are a few new colors that I am painting. They are currently available in Berkley Flicker Minnow 11’s and will be available in Bandits in both chrome and Magic Clear.