131 Custom Lures

05/21/2026

🔥 BIG NEWS FROM 131 CUSTOM LURES 🔥

We officially launched the 131 Custom Lures Blog! 🎣

This is where we’ll be sharing:
✅ Fishing reports
✅ Trolling tips & techniques
✅ Lure tuning and paint ideas
✅ Behind-the-scenes bait building
✅ Great catches from customers and friends
✅ Seasonal patterns for walleye, salmon, trout, perch & more

Whether you’re chasing Atlantic Salmon on Torch Lake, trolling Erie for giant walleye, or just love custom-painted crankbaits, this blog is built for hardcore anglers who want to catch more fish.

We’ve already started posting some awesome content and there’s a lot more coming soon.

Check it out here: https://131customlures.com/blogs/131fishingblog

Thanks to everyone supporting 131 Custom Lures and Fish With Jim Outfitters — we’re just getting started! 👊🎣

Explore fishing reports, custom lure tips, trolling strategies, and Great Lakes fishing adventures from 131 Custom Lures and Fish With Jim Outfitters.

05/11/2026

Some cool fishing out of the gulf side of Florida! I fished down there this spring with Dr Dan and he is catching some cool fish on some custom baits I painted up for him.

Dr. Dan Sheridan used planer boards, Thin Fins, Shadow Raps, Rip Stops, and 131 Custom Lures to catch Spanish Mackerel in Charlotte Harbor near Port Charlotte, Florida.

04/28/2026

Here are a few new colors that I am painting. They are currently available in Berkley Flicker Minnow 11’s and will be available in Bandits in both chrome and Magic Clear.

11/24/2025

Tomorrow is clear coating and lure assembly day! As I mentioned the website is going to be updated with all of these awesome colors and bait styles for you to purchase.

11/23/2025

I thought I would share some of the Thin Fins I’ve been working on.

11/23/2025

In the process of this new business venture I have decided to change the name from FWJO custom lures to 131 custom lures. Here is a look at the new logo! The name of this page is also going to change to 131 Custom Lures. Lately I have been busy painting bandits, flicker minnow 9’s and 11’s, thin fins, square bills and some shiver minnows. The website is going to be updated with all of the new stuff within the next week. Here are some of the colors.

07/18/2025

Been playing around with some more plugs from Fisher Tackle. I am liking he way they are turning out!

07/09/2025

I found some really cool lures from Fisher Tackle that I am pretty excited about trying for salmon. I was able to get a hold of some blanks and they turned out pretty cool!

06/02/2025

Our Great Lakes Fisherman’s Digest Show from Elk Rapids last summer aired this weekend. That was an epic day of fishing. If you didn’t get a chance to see it here you go!

Join Fisherman's Digest for an exhilarating King Salmon fishing adventure in Traverse City, Michigan! Captain Jim from Fish with Jim Outfitters, with nearly ...

05/14/2025

That custom painted lure I did the other day has been putting in work! Lots of activity and it’s producing some big ones!