06/24/2026
We thought that we were going to be signing on with a marketing company yesterday. There were previous meetings, and thought that it was going to be a good fit, but we are deciding to go in another direction.
Part of what is important to me here at supernova, is maintaining our unique brand. Supernova was never meant to be like everybody else - that extends to the way that we want to run ads
We don’t know about you, but the only way that some of these pest control ads could ever convert us, is by simple timing. if we were looking for pest control, and the algorithm knew that, then I would be seeing pest control ads. the timing miiiight get me… but I’d still want to check out all of my options
I’m not looking for a simple conversion. I want to continue to build our brand identity, and really being unafraid to try things out, in a completely different way than what you typical see.
The very first thing that we need, is just videos of the service. We could show this to perspective customers, put it on the website, and really give people a good fee for what we have to offer.
We would also like to provide regular helpful tips to homeowners, even if they don’t hire us for their pest control. There’s a lot of things that you can do around your home to naturally reduce the amount of pest that you see.
I’m not sure how realistic this is, but I actually want to turn supernova into short cartoon clips, where we provide completely over the top reactions to a pest issue, showing that we take things way too seriously here😆
I’m picturing Commander Romeo receiving a call, radioing into the team, he speaks military code, we show up in extreme fashion. Romeo goes straight for the rocket launcher, but we explained that there’s a better way…😂
An idea that I have, is to try to work with a student at Lewis and Clark State College. I’m picturing somebody that is well into the marketing or entrepreneurship program, and that wants to put a feather in their cap early, by showing their expertise here at a small pest control company that is looking for ways to grow. it would be ideal if they had all of the social media apps and knew how to generate a following.
Judy’s pancakes is one of my favorite examples. Judy is some café owner over in Chicago I think. And somehow, I know about her…. because I see her ads all the time, even though we are all the way here in Northern Idaho
Judy’s ads are very interesting, in that you have no idea that it’s an ad when your first watching the video. Initially, it looks like the typical doomscroll content, designed to trigger your attention and fire off those dopamine receptors. Some of Judy’s videos feature things like cars crashing into the side of the building, with her popping out of the rubble and saying it’s me, Judy. Come and get your pancake!!
it might sound ridiculous, but just look her ads up. They are absolutely captivating, at least as far as I’m concerned😆
I feel like this could be an incredible opportunity for somebody that is looking to see what they can do in the real world. If you know of anybody, please send them our way.
Also, looking to hire that technician as soon as we can🚀😆