North American Equipment Dealers Association

09/08/2026

Your parts and service counters are more than a stop along the customer journey — they’re where relationships are built.

Bring your team to Indianapolis this January for practical, dealership-focused training designed to strengthen customer service, increase sales and improve departmental profitability.

📍 Indianapolis, IN
🔧 Parts Counter Sales Training | January 26, 2027
🛠️ Service Counter Sales Training | January 27, 2027

Give your front-line team skills they can take back to the dealership and put to work right away.

Learn more & register:
Parts Counter Sales Training
https://www.dealerinstitute.org/parts-counter-sales-training-january-26-2027/?utm_source=chatgpt.com
Service Counter Sales Training
https://www.dealerinstitute.org/service-counter-sales-training-january-21-2027/?utm_source=chatgpt.com

09/01/2026

August 21, 2026 — The North American Equipment Dealers Association (NAEDA) has donated $50,000 CAD to the Canada Equipment Dealers Foundation, the association

08/21/2026

Join NAEDA CEO Brett Davis, J.D. Davis, Board Chair Steve Hunt, and NAEDA senior staff for NAEDA’s next webinar, an exclusive update on the current state of the North American Equipment Dealers Association.

Tuesday, August 25, 2026 1:00 PM - 2:00 PM CST
Register now! https://lnkd.in/emxnJUzz

Get a sneak peek of what's on the horizon at NAEDA in the video below:

https://vimeo.com/1209561596/3d8fc62a90

08/18/2026

22 students. The Equipment Dealers Foundation is investing in them.

Today the Equipment Dealers Foundation announced the recipients of our 2026 scholarship awards — 22 students pursuing diesel and heavy equipment technology, agricultural technology, and agribusiness at technical colleges, community colleges, and universities across the country.

Several are enrolled in manufacturer-affiliated training programs including the CAT ThinkBIG Program, the John Deere Ag Tech Program, and the NAEDA Technician Training Program at OSUIT. Every one of them is sponsored by a NAEDA member dealership — the same dealerships that will hire, mentor, and grow with them.

"These scholarships represent our industry's investment in the technicians, service professionals, and future leaders who will keep America's farms, construction sites, and communities running," said Tom Nobbe, Chair of the EDF Board of Directors. "We are proud to support these students as they build careers alongside the dealerships that first opened the door for them."
This program exists entirely because of our donors — member dealerships, manufacturers, and industry partners who give every year so that a student's tuition isn't the thing standing between them and a career.

Congratulations to all 22 recipients. Read the full announcement here 👉 https://www.equipmentdealermagazine.com/equipment-dealers-foundation-announces-2026-scholarship-recipients/

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KANSAS CITY, Mo. — August 17, 2026 — The Equipment Dealers Foundation (EDF), the 501(c)(3) charitable affiliate of the North American Equipment Dealers Asso

08/17/2026

KANSAS CITY, Mo. — August 17, 2026 — The Equipment Dealers Foundation (EDF), the 501(c)(3) charitable affiliate of the North American Equipment Dealers Asso

08/17/2026

Join Fellow Dealers This Fall — Register for a NAEDA Regional Event

Some of the best conversations in this industry don't happen in a boardroom — they happen on a golf course or at a clay shooting station, standing next to someone who understands exactly what your business is up against.

That's the idea behind the NAEDA & Equipment Dealers Foundation Regional Events, running September 2026 through January 2027. Registration is now open for our first three.

Register Now: https://www.equipmentdealersfoundation.org/event-list

October 1 Milford Hills — Johnson Creek, WI Wisconsin Clay Shoot
October 15 Falcon Lakes — Kansas City, KS Kansas Golf Tournament
October 19 Timber Banks Golf Club — Syracuse, NY New York Golf Tournament

Why join us?
• Network. Build valuable relationships with dealers and industry partners.
• Stay informed. Engage in timely discussions that impact your business.
• Support the Foundation. Help strengthen the future of our industry through the Equipment Dealers Foundation.
• Enjoy the day. Whether on the course or in the field, these events are all about connection and camaraderie.
• Invite and register. Bring a teammate, a customer, or a prospective member along.

One more ask: don't come alone. These events are at their best when the room is full of new faces, so forward this to a colleague, a customer, or a dealer who isn't a member yet. It's one of the easiest introductions you can make to what NAEDA does.
Spaces are limited at each venue, so we'd encourage you to claim your spot early.

https://www.equipmentdealersfoundation.org/event-list

We look forward to seeing you there!

08/12/2026

The Best Dealers Don't Improve Alone The North American Equipment Dealers Association has launched Iron Circle, an exclusive performance group for dealers who

08/11/2026

Dealer Institute’s Ag Dealer Management program begins this November in Indianapolis.
📅 Session 1: November 10–12, 2026
📍 Indianapolis, Indiana
Built specifically for agricultural equipment dealerships, this multi-session program focuses on the leadership, operational, and financial challenges that impact today’s ag dealers.
Participants will gain practical tools and strategies to help improve dealership performance, strengthen department management, develop stronger leaders, and create greater consistency across the organization. Topics include:
✅ Leadership
✅ Financials
✅ Parts
✅ Service
✅ Wholegoods
✅ Marketing
Strengthen your leadership team and build a more successful dealership. Reserve your seat today!
Session 1 November 10-12, 2026
Session 2 January 12-14, 2027
Session 3 March 9-11, 2027

08/05/2026

Every decision we make at NAEDA runs through one question: Will it help the dealer?
That's not a tagline we put on a wall. It's the filter. If a program, a policy position, or a partnership doesn't make life better for the 3,500+ ag, construction, forestry, and outdoor power dealers we represent, it doesn't move forward.
What that looks like in practice:
→ We show up before you have to ask. Our government affairs team is working in Washington, Ottawa, State House and provential legislatures across North America — on legislation most dealers will never have to read, because we're reading it for them.
→ We stand between you and the pressure. Manufacturer relations, contract reviews, legal and regulatory uncertainty. When those calls come, our members don't take them alone.
→ We invest in your people. Training, benchmarking, and business resources built specifically for dealership realities — not generic advice borrowed from another industry.
For 115+ years, dealers have carried this association. The least we can do is carry them back.
To our members: thank you. You're not an account number to us. You're the reason we exist.
Not a member yet? Let's talk about what that support could look like for your dealership. 🔗 [link]

08/05/2026

🚜 Please join us in welcoming NAEDA's 2026–2027 Board of Directors!

We're proud to announce the leadership that will guide the North American Equipment Dealers Association into the coming year. These men and women represent dealerships across the U.S. and Canada, and they bring deep experience and a shared commitment to strengthening our industry and the dealers who power it.

Leading the board this year:
🔹 Chair — Steve Hunt, H&R Agri-Power (Great Lakes Region)
🔹 Vice-Chair — Kyle Fulcher, AGUP Equipment (Midwest-Southeastern Region)
🔹 Past Chair — Jared Nobbe, Sydenstricker Nobbe (Midwest-Southeastern Region)
🔹 Treasurer — Lance Hancock, King Ranch Ag & Turf (Western Region)

And a heartfelt welcome to our full slate of directors:
Brad Hershey (Hoober, Inc.) • Brant Bingham (Bingham Equipment) • Mike Weisenberger (Titan Machinery) • Kevin Clark (AKRS Equipment) • Jon Castongia (Castongia Tractor) • Landis Stankievech (Trochu Motors) • Laura Bentley (Bentley Bros) • Bart Freeland (Delta Group) • Grant McGrath (Western Sales) • Chad Fossey (Campbell Tractor)

Thank you all for stepping up to serve. We're excited for the year ahead! 👏