06/08/2026
"I love cutting my grass — I just don't always have the time."
Pause on that for a second.
Because when we truly love something… we find the time.
Every time.
The moment "I love it" needs "but" attached to it — it's stopped being love.
It's become something we do because it has to get done.
An obligation we've dressed up in nicer words.
Lawn care lives here for most people.
Not because the lawn isn't satisfying when it's done.
But because "I need to cut my grass" is running the show — not "I can't wait to cut my grass."
Robot mowers don't take away the things you love.
They take away the things you just tolerate — so your time goes where it actually wants to go.
Is it love — or is it obligation?