01/15/2026
Before & After – Coastal Exterior Painting Done Right
I’m posting two photos:
👉 One of the house before painting
👉 One mockup showing how it will look after completion
This is a bright exterior color, and with colors like this, preparation is everything.
Before any finish paint goes on, the entire exterior is fully primed and sealed with a pigmented masonry primer/sealer. This is not optional in my process. This primer becomes the foundation of the coating system — it penetrates the stucco, fills pores, and bridges hairline cracks, leaving approximately a 10-mil thick protective layer.
Most painters skip this step because it takes:
More time
More labor
More material
More money
But skipping it is exactly why most paint jobs fail in a few years.
Once the house is fully primed and sealed, I apply two full coats of Benjamin Moore High-Build exterior coating, adding another ~10 mils of thickness.
The goal:
✔ 20 mil total coating thickness
✔ 15–20 year life expectancy
✔ Protection against UV, moisture, salt air, and cracking
For comparison:
A typical rolled-on paint job is 1–2 mils if you’re lucky
My system is 10× thicker than an average one-coat paint job
This is the difference between a paint job and a coating system.
It’s an investment, not a cosmetic cover-up.
If you want to see this process in real time, come check out the progress here in Ormond-by-the-Sea (Sea Watch Terrace).
In today’s world, I use the best tools available — including technology.
My assistant? My Chatbot, helping my customers understand colors, systems, and long-term value.
The work itself? 100% done by me, start to finish.
That’s how I guarantee results — and a paint job that truly lasts.
Be educated about paint and what you’re paying for.
— Jaco
Jahluka Painting & Waterproofing
Licensed • Insured • Coastal Specialists