Morlights

05/26/2026

Three days in , via the American Alliance of Museums. Hundreds of conversations. One question on the floor at : where does the lighting experience matter most in your museum?

We brought a board. We asked everyone who stopped by to put their answer on it. By the end of the show, one category ran away from the rest: The Emotional Atmosphere.

This isn't surprising. Lighting creates the emotional conditions for a story to land in place. It's everywhere you look, and tells the story every museum is trying to share.

If you're looking to share your story, if you were in Philadelphia and want to keep the conversation going, or if you are thinking where does lighting matter most in your institution, let's talk. Get in touch.

05/15/2026

Museums tell stories. And like any good story, the moments between chapters matter as much as the chapters themselves.

Lobbies. Corridors. Entry sequences. These are where visitors orient themselves, where their eyes adjust, their pace slows, and their mind prepares for what's next. Get the lighting wrong in these spaces and the story loses its thread before it even begins.

We're bringing this conversation to American Alliance of Museums Annual Meeting in Philadelphia next week (May 20–23). We'll be asking the question: where does lighting matter most in a museum?

Will you be there? Come find us on the floor in Philadelphia and let's talk about it.

2026 AAM Annual Meeting & MuseumExpo AAM 2026 is heading to Philadelphia May 20 – 23 Join thousands of museum professionals for the largest convening of our field. Advanced Registration is open! REGISTER NOW SIGN UP FOR UPDATES What is AAM 2026? WATCH THE AAM 2025 REPLAY The 2026 AAM Annual Meetin...

05/11/2026

The Donald E. Stephens Rosemont History Museum celebrates 70 years of community. The Morlights team partnered with Chicago Scenic Studios and Peter Hyde Design to bring to life the story of the Village.

Just outside of Chicago, next to O’Hare, Rosemont has grown from a small transportation hub into a regional destination. Opening this summer, the museum offers a revealing look at the village’s history.

Our lighting design highlights artifacts, supports interpretive storytelling, and guides visitors through key moments in Rosemont’s evolution, connecting past and present.

Lighting reveals. Lighting teaches. Lighting guides.

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A sneak peak at the Donald E. Stephen's Rosemont's History Museum under construction. Watch to learn and find out more!

05/06/2026

The Lighting Matters Podcast, hosted by Morlights CEO Avraham Mor, CLD, IALD, IES, LEED AP and RBLD (Formerly Aurora LD)'s Lisa J. Reed, offers insights into the AEC industry filtered through the lens of lighting design.

On this recent episode, they welcome industry veteran, Ron Unterreiner, who brings over 30 years of insight and perspective to getting projects done.

What's one his secrets to keeping things within budget and on schedule? Pay people on time. Listen now to hear Ron offer insights into why the payment chain is broken, who benefits from keeping it that way, and what it would actually cost to fix it. (Spoiler: less than you think.)

Turn it up: https://hubs.ly/Q04fG5qx0

What if the fastest way to bring a project in under budget was just to pay people on time?Ron Unterreiner—retired design-build executive, founder of the Peop...

04/28/2026

Museums are in the business of storytelling. Without the right lighting, the most powerful artifact in your collection can disappear into the wall.

Lighting affects how people interpret the meaning of exhibits, how people linger in space, how people feel and remember your museum.

At this year's American Alliance of Museums meeting in Philadelphia - happening May 20–23 - we're asking: where does lighting matter most in a museum?

If you'll be at AAM, come find us and tell us your answer. If you won't be there, tell us in the comments below. We want to hear from the people closest to these spaces!

2026 AAM Annual Meeting & MuseumExpo AAM 2026 is heading to Philadelphia May 20 – 23 Join thousands of museum professionals for the largest convening of our field. Advanced Registration is open! REGISTER NOW SIGN UP FOR UPDATES What is AAM 2026? WATCH THE AAM 2025 REPLAY The 2026 AAM Annual Meetin...

04/15/2026

Lighting is often the last decision made in a design project. It's also the first thing a visitor, guest, or employee actually experiences.

On Monday June 8 at NeoCon — 4:00–5:00 PM at the NeoCon Presentation Studio — Morlights CEO, Avraham Mor, will join a panel of high-profile lighting, interiors and design peers to discuss the growing awareness of the importance of lighting design in the built environment.

Come be a part of the conversation the design industry needs to have.

Register now for NeoCon: https://hubs.li/Q04cfsmt0

04/10/2026

At Morlights, we keep coming back to one question:
Why is something as powerful as lighting still treated like an afterthought?

Structural engineers are licensed. Architects are licensed. Their work is recognized as essential to how spaces perform. But lighting designers, whose work shapes how we see, feel, and function, aren’t held to the same standard.

And it shows.

When lighting is done right, everything changes. Mood. Energy. Perception. Memory. Lighting isn’t decoration; it’s infrastructure for experience.

That’s why we’re paying close attention to NeoCon this June. The new Illuminated show is a meaningful step toward putting lighting design in front of the people shaping the built environment every day.

We’ll be sharing more about Morlights’ presence at NeoCon soon. But like most things, it starts with conversation. And that conversation starts now—with the latest episode of the Lighting Matters Podcast.

Turn it up. Turn it on. Let’s rethink what lighting can do.

https://hubs.li/Q04bqYxr0

Structural engineers are licensed. Architects are licensed. Why isn't lighting?Hosts Avi Mor of Morlights and Lisa Reed of Reed Burkett Lighting Design go unscripted. It starts with a hotel ballroom running 20 footcandles at a dinner event, broken dimmers, and no one who knew how to operate them. Fr...

03/30/2026

Earlier this month, more than 20,000 people lined up this month to snag tickets for the “Pokémon Fossil Museum” at Chicago's Field Museum. Working with our longtime partners at the Field, Morlights will serve as the lighting designer to make the connection clear between fiction and fossil, imagination and evidence.

Originally developed in Japan for the National Museum of Nature and Science, the exhibition arrives in Chicago this May, marking its first appearance outside of Japan.

Learn more at the link below: https://hubs.li/Q048YmVG0

⚡️There is a high level of interest in the Pokémon Fossil Museum exhibition, and tickets are subject to availability.

03/24/2026

What is the difference between a lighting designer and an electrical contractor?

How do you explain lighting design to someone outside the industry?
Is there a shared language for lighting design — and does it matter?

These were central questions at International Association of Lighting Designers (IALD) 2025, where hashtag hosts Avraham Mor, CLD, IALD, IES, LEED AP and Lisa J. Reed joined peers across the profession in an ongoing conversation about how lighting is defined, understood and integrated into design.

Ten experienced lighting designers walk into a conference. Can they agree on what they actually do for a living?"What do you do?" For lighting designers, it's a deceptively hard question to answer well. At the IALD Enlighten Americas 2025 conference in Tucson, hosts Avraham Mor (Morlights) and Lisa....

03/23/2026

At Mid-Atlantic Association of Museums' Building Museums conference last week, we centered our booth around a simple question:

"Where does lighting matter most in your museum?"

From first impressions to artifact reveals to donor environments, the range of responses reinforced something we see across our work — lighting has the greatest impact when it’s considered early and intentionally as part of the entire experience.

How is lighting shaping your current projects?
If you were there, what stayed with you from Building Museums?

Let’s continue the conversation, and shine a light on what comes next. Share your thoughts in the comments below.