08/22/2026
In Episode 10 of The Foundation: R3VIVE’s Playbook, we break down two completely different business stories that taught us the same lesson:
Be careful who you build with.
First, we walk through how R3VIVE Roofing turned one Facebook lead into a $119,232 HOA roof preservation contract covering nearly 58,000 square feet, seven buildings, and a 15-year roof-management partnership.
We get into the real process behind the deal:
• How the Meta lead came in
• How Gage worked the lead over time
• Why selling an HOA is completely different from selling one homeowner
• Two board presentations
• Negotiating the payment structure
• Why we agreed to finance part of the project
• The risk involved
• Roof tune-ups, Perma-Boots, repairs, gutters, and GoNano NuRoof preservation
• Why this could become a repeatable HOA roof-management model across Utah
Then the episode takes a completely different turn.
While researching how R3VIVE and The NuRoof Guys appeared in AI search results, LT discovered TheNuRoofGuys.com — a website using our business identity, our market, our service, and photographs from our company.
We didn't build it.
We break down exactly what we discovered, what we can prove, what we believe happened, and what we still cannot prove.
We also discuss our firsthand experience working with Korey Yarc and The Kinsley Group, including our lead-generation results, an unresolved financial disagreement, questions contractors should ask before hiring a marketing agency, and why ownership of your domains, ad accounts, CRM, photos, leads, and digital assets matters.
This is not a GoNano hit piece.
We continue to believe in GoNano, the NuRoof technology, and the opportunity within roof preservation.
This is a contractor-to-contractor conversation about protecting your business.
In This Episode:
🏠 $119,232 HOA roofing contract
🏠 58,000 square feet of roofing
🏠 7-building HOA project
🏠 15-year roof maintenance partnership
🏠 GoNano NuRoof roof preservation
🏠 HOA roofing sales strategy
🏠 Facebook and Meta lead generation
🏠 Contractor sales and follow-up
🏠 Roofing business financing
🏠 Marketing agency red flags
🏠 Who owns your Facebook ad account?
🏠 Who owns your CRM and leads?
🏠 Protecting your roofing company online
🏠 AI search and contractor SEO
🏠 Unauthorized websites and brand assets
🏠 Our experience with The Kinsley Group
The bigger lesson:
Relationships matter. Contracts matter. Ownership matters. Character matters.
We save roofs.
We save homeowners money.
And through R3VIVE, we help save lives one roof at a time.
Subscribe for more real-world roofing business, roof rejuvenation, GoNano, contractor marketing, sales, leadership, faith, and behind-the-scenes lessons from building R3VIVE Roofing in Utah.
