08/01/2026
🏠Burlington Homeowners, does your siding look faded on the southwest side, and you've tried to wash is but it comes right back?
What's happening is the UV Rays from the sun are actually breaking down the sheen barrier to your paint coating, causing it oxidize. So if you wipe your hand accross it, you'll probably see a chalky power on your hand!
Why does this matter? Over time, the color doesn't just fade, the paint surface is breaking down and wearing away, sometime exposing bare metal or bare wood on certain sidings. This can obviously then lead to rust or even wood rot on wood sided homes...which then leads to the actual integrity of the home beginning to break down. 🤯
Paint looks nice and all, but it's actually the protective barrier to your home too, making sure it keeps contaminants out.
Think of paint as the skin of your home! Sure, sometime it can look nice, but you definitely don't want it wearing away! 😬
Meet Marleen and Keith. They caught the oxidation on their home just before the oxidized and raw metal started to rust. We were able to not only remove the oxidation dust with the help of King Kleen, (you shouldn't paint over dust and regular washing doesn't get rid of it), but then we coated it in a long lasting rust inhibitive primer from Sherwin-Williams called ProCryl. It blocks in the metal and any rusted components making sure it's ready for the top coat.
In iowa, we can get all four seasons in 1 day! So we wanted to use a high quality acrylic based paint that will LAST and hold up to the UV that is obviously still wanting to wreak havoc on the siding. But we protected it with the liquid armor of Sherwin's Emerald Exterior Satin. ☀️
Not only does the couple LOVE the way it looks now, but they also have the confidence that they can enjoy their home stress-free without risk of oxidation for 10+ years! 🙌
We'd love to hear.. in southeast Iowa, do you have faded siding that you try to pressure wash and the faded chalky look is still there?!
Tell us below! We'd love to hear 👇