06/22/2026
One of the biggest frustrations I hear from business owners is this:
“My sales team doesn’t sell the way I sell.”
And sometimes they’re right.
But if you’re the only person in the company capable of carrying the vision, communicating the solution, and maintaining the standard, you’ve become the bottleneck.
At some point, leadership isn’t about doing it better than everyone else.
It’s about teaching others how to carry the standard.
That’s when businesses begin to scale.
What’s been your biggest challenge when building a sales team? Brian Russell