Aqua Fun Pools

Aqua Fun Pools Serving Wisconsin since 1963

"All you need to know about H2O!" Aqua Fun Pools has been building pools since 1963.

In 1976, Jim Coughlin, a fence contractor, met Jim Behlman and did some fence work for him. In 1978, Jim and Jim decided to join forces as co-owners of Aqua Fun Pools, Inc. Fencing was a good fit and asset to the business. In 1981, Aqua Fun Pools opened their first retail store on Hwy 74 (old Hwy 164) in Sussex. They also were the first to display a hot tub at the Home Show at State Fair Park that

year, and most people asked "How can I fit this in my bathroom?"

In 1983, August, the retail store was struck by lightning ans was completely destroyed by Fire. Jim and Jim were determined to go on, and bought the property and re-built the building while running the business out of an office trailer. They general contracted their own building and reopened Memorial Day weekend,1984. The new showroom was much larger, and Aqua Fun began displaying at least 12-15 spas; a tradition that continues today. Aqua Fun has featured Vita Spa since 1998, taking over when Chicago-based Pool-A-Rama abruptly left Wisconsin. In May 2000, Aqua Fun opened a second retail store and expanded its displays to include above ground pools. This location is on National Avenue in the Town of Vernon. In 2002, an outdoor above ground display area was constructed at the Sussex Store. Aqua Fun has a full time, well staffed service department. Servicing not only our own products, but most major name brands in the industry. Big Bend Location
S71 W23325 National Ave Site 8.
262-662-1200 Phone
262-662-1753 Fax

Sussex Location
W232 N6052 Waukesha Ave (Hwy 74)
262-246-6841 Phone
262-246-6871 Fax

We will be closed for Labor Day weekend, September 5–7, 2026. We appreciate your understanding and hope everyone enjoys ...
09/04/2026

We will be closed for Labor Day weekend, September 5–7, 2026. We appreciate your understanding and hope everyone enjoys a safe, relaxing holiday. Normal business hours resume Tuesday, September 8.

07/20/2026

We had an amazing customer with big dreams and a vision for their pool. This custom pool bottom has a 3-tier depth, bench seating, and a sunshelf with bubblers. We hope they enjoy it as much as we enjoyed creating and making it happen.

No more bending! The Universal Basket Handle simplifies your skimmer cleaning. Just $21.99 visit Big Bend or Sussex loc...
06/13/2026

No more bending! The Universal Basket Handle simplifies your skimmer cleaning. Just $21.99 visit Big Bend or Sussex locations or call to get yours today.

05/22/2026

Remembering with gratitude all who served and sacrificed for our freedom. Closed May 25, 2026, in observance of Memorial Day.

05/22/2026

Remembering with gratitude all who served and sacrificed for our freedom. Closed May 25, 2026, in observance of Memorial Day.

05/16/2026

Sign up for texts or emails to receive exclusive offers, helpful tips, and the latest updates directly to you. Don't miss out!

05/16/2026

Sign up for texts or emails to receive exclusive offers, helpful tips, and the latest updates directly to you. Don't miss out!

04/06/2026

Wishing you a joyful Easter from all of us! Visit us at Sussex or Big Bend, WI. Call 262-246-6841 or 262-662-1200 for more information.

Address

S71W23325 National Avenue
Big Bend, WI
53103

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm
Saturday 10am - 3pm

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