Substance151, Benefit LLC

10/15/2025

Join our principal Ida Cheinman for this upcoming ACEC National online class on how to create a marketing differentiation for your firm.

As the lines between “human” and “artificial,” “real” and “fake” are getting more and more blurry, trust, people and relationships have come back to the forefront.

Your competitive advantage will not come from competing with AI to deliver more, faster. It will come from differentiating on what AI cannot do: building trust and relationships, humanizing your brand and communications, and creating emotional connections with those your firm wants to attract. Because even in the B2B environment, we’re still doing business with humans.

The program will provide practical, actionable insights and a new toolkit (and ammunition) you can take back to your firm. You are guaranteed to walk away inspired and with a practical roadmap to get started!

Register now: http://bit.ly/4qgpKJ1

06/04/2025

Join Ida Cheinman and ACEC National for a live webinar (also available on demand) to crack the code on what today’s workforce wants and how your firm can competitively position itself to win in this employee market.

– Understand the importance of employee engagement and advocacy
– Align your employee value proposition and candidate/employee experience
– Use journey mapping and marketing/BD funnel to apply the most effective recruitment and retention strategies and tactics at every candidate/employee interaction and touchpoint

Register for the webinar (also on demand for those who register) https://bit.ly/acectalentwar

04/16/2025

Join our principal Ida Cheinman at the SMPS Northeast Regional Conference for a timely and dynamic session on creating a marketing differentiation for your firm.

As the lines between “human” and “artificial,” “real” and “fake” are getting more and more blurry, trust, people and relationships have come back to the forefront.

Your competitive advantage will not come from competing with AI to deliver more, faster. It will come from differentiating on what AI cannot do: building trust and relationships, humanizing your brand and communications, and creating emotional connections with those your firm wants to attract. Because even in the B2B environment, we’re still doing business with humans.

The program will provide practical, actionable insights and a new toolkit (and ammunition) you can take back to your firm. You are guaranteed to walk away inspired and with a practical roadmap to get started!

01/31/2025

🔥 AI is transforming the AEC industry - from marketing proposals to technical reports, it is shaping our industry. But how do you separate substance from hype and approach AI in a practical way? 🔥
Join RTP at Accelerate AEC and learn how to be thoughtful and strategic about how we use AI technology to achieve business goals while maximizing our time and resources.

The session will explore top macro influences in AEC marketing and how firms can incorporate new technologies, including conversational marketing, chatbots, personalization and Generative AI to get ahead. It will provide practical, actionable insights and a new toolkit (and ammunition) you can take back to your firm.

Presented by Ida Chineman, Principal & Creative Director at Substance 151 and brand strategist and marketer with 25+ years of experience.
Register now and learn how to understand emerging trends, how to use innovative digital tactics, and see how AI can transform your daily marketing processes and tasks! Register now via the link in bio!

12/05/2024

06/26/2024

Are you on THE list? Join your peers for early access to branding and marketing trends, tools and practical insights delivered straight to your inbox. https://bit.ly/4dNUPNW

06/12/2024

After months and months of collaboration and hard work by both teams, we’re excited to announce that the brand refresh and the new website for Fuss & O'Neill are live!

With a brand identity, message and marketing communications that no longer served its needs, Fuss & O’Neill engaged Substance151 to develop a new brand strategy and message aligned with the firm’s current capabilities, industry standing and unique culture.

As the firm celebrates its 100th anniversary, the new brand honors all that the firm has accomplished while leading it into the future.

You can see the full story here: https://bit.ly/fandobrand

“Working with and the Substance151 team was an exceptional experience. We chose Substance151 because of their professionalism and deep expertise in the market, which was crucial for us. Their honesty and dedication to what was best for us, rather than just telling us what we wanted to hear, were invaluable. The website Substance151 delivered perfectly reflects our firm’s strong brand and legacy, striking the ideal balance between a refreshed identity and maintaining our century-long tradition of excellence. Ida and her team are true professionals and experts in their field.”

Kathy Nanowski, MBA, CPSM
Vice President, Director of Marketing & BD
Fuss & O’Neill

11/09/2023

Substance151 wins 4 MarCom Awards in the 2023 international creative competition for marketing and communication professionals.

The following and projects for our (Architecture, Engineering, Construction) industry clients were recognized for their excellence:

Floura Teeter Landscape Architects: Part of the full strategic rebrand, a redesigned flourateeter.com showcases Floura Teeter’s unique studio structure (Pathways and Places), captures its unique culture, and creates a portfolio-forward website that provides tangible proof of the firm’s brand promise and value proposition.

Technologies Inc.: A full revamp of kci.com brings the KCI brand to life online. Every detail and micro experience was thoughtfully planned and meticulously executed. The site includes elastic search capabilities and sortable/filterable content to allow visitors to get the information they need faster and with ease.

Studies and Solutions, Inc.: We took WSSI through a comprehensive web redesign process – from rigorous research, strategy and planning to information architecture and UX/UI design and a fully responsive WordPress build with a customized administrative editing environment. By putting WSSI’s brand, people, expertise and work in the spotlight, the new website celebrates all that the firm has accomplished and competitively positions it for future growth.

Association of Medical Facility Professionals () : With new chapters rapidly forming and new strategic initiatives ready to launch, Substance151 developed new future-forward message, mission and visual identity and established a consistent brand standard at the national and chapter levels.

Learn more: https://bit.ly/3QfLLGz

The 18th Annual w3 Awards from AIVA has recognized Substance151 for the Floura Teeter Landscape Architects website redesign.

10/08/2023

The scores are in! The Academy of Interactive and Visual Arts (AIVA) announced the 18th annual w3 Awards winners. Substance151 was recognized for the Floura Teeter Landscape Architects, Inc. website redesign.

https://bit.ly/ftlaW3award

09/19/2023

Marketing planning is hard! Building a plan in the always-changing business environment is even more challenging. Sometimes, the greatest challenge creates the greatest opportunity!

Are you wondering where to start? Find out here:

Agile marketing planning advocates breaking up long-term, big-picture goals into more manageable chunks and help marketers manage change more effectively.

09/11/2023

There’s a lot of buzz about Gen AI and all the new tools at our disposal – and for a good reason! But it can be overwhelming.

Join our Principal Ida Cheinman for this virtual program (also available on demand). She will share our favorite content development tools and insights tailored specifically for .

Still time to register: https://bit.ly/3qM9ndg!

08/02/2023

Join our principal Ida Cheinman at where hundreds of marketers and industry experts will gather in Austin, TX August 9-11, 2023.

Learn more: https://bit.ly/3OA3DvX