09/01/2026
At Boardwalk Suites & Residences, StoCast Brick was selected to value-engineer traditional brick , helping reduce costs while accelerating the project schedule.
ShoreNorth Development set out to create an upscale mixed-use destination just steps from the vibrant Front Street in Traverse City, Michigan.
But challenges arose.
The alleys on either side of the jobsite offered little room to build scaffolding. Traditional brick was expensive, labor-intensive, and slow to install, while the project also had to meet the area’s historical requirements.
The development team told the historical committee they would not be able to tell the difference between StoCast and traditional brick. They proved it with a mock-up. The committee was stunned.
The result?
Approximately eight months later, construction was complete, thanks to the team of general contractor Socks General Contracting and applicator Ausable Construction.
Lightweight, flexible, durable, and easy to apply, StoCast Brick helped the team achieve the look of traditional brick while addressing the practical challenges of the site – with plenty of room to make the vision their own.