27/06/2026
PROJECT : CAFE AMAZON
Architect : DFAP ARCHITECT
OWNER : PTT JR+POWER
Construction: Wisdom Project Co., Ltd.
Concept :
The design concept for Café Amazon JR Plus, Ratchaburi, was developed in response to the project owner’s vision of promoting tourism in Ratchaburi Province through the expression of its unique local identity.
The design draws inspiration from Ratchaburi’s cultural heritage, natural attractions, and distinctive characteristics represented in the province’s motto. These elements have been abstracted into a series of flowing graphic curves that symbolize the essence of Ratchaburi. The curved forms are inspired by various local identities, including the expressive gestures and dynamic movements found in the traditional Nang Yai shadow puppet performance at Wat Khanon, one of the province’s most significant cultural landmarks.
Similar organic curves can also be found throughout Ratchaburi’s natural attractions, such as the dramatic stalactite formations within Khao Bin Cave. These recurring forms were interpreted as a unifying visual language that reflects both the cultural and natural identity of the province.
This conceptual language was subsequently translated into the architectural design through the entrance feature and the exterior façade treatment. The façade incorporates a composition of carved and layered curved openings with varying heights and depths, creating visual rhythm and architectural interest. Beyond its aesthetic role, the façade functions as a climatic buffer, providing solar protection from southern exposure while creating privacy and screening unwanted views and traffic activity within the service station environment.
To further enhance the visitor experience and reinforce the identity of Café Amazon as a green and relaxing destination, the landscape design envelops the building on almost all sides. The surrounding greenery creates pleasant visual connections, provides natural shading, improves the microclimate, and contributes to reducing heat gain within the building, resulting in a comfortable and inviting environment.