22/09/2026
Meet Luca Marchioro, TerraRoc's new Global Sales Manager.
A familiar face to many of us, and a very welcome addition to the team.
1. You're back at TerraRoc - what are you most looking forward to?
I’m most excited about reconnecting with the team and diving back into our day-to-day operations. TerraRoc and the Debe Flow Group have a great culture, so getting back, collaborating directly with everyone, and seeing how initiatives are taking shape on the front lines is what I’m looking forward to most.
2. How would the people who've worked with you describe your leadership style?
People who have worked with me would likely describe my approach as approachable, direct, and empowering. I like to keep things easy and down-to-earth while giving people the autonomy and trust they need to own their work. I’m a big fan of clear communication, making sure everyone feels backed up when taking smart risks.
3.TerraRoc is already established globally - where do you see the biggest opportunities from here?
Our biggest potential growth comes down to two main focus areas:
Geographic Expansion & Market Pe*******on: There is still massive upside in key strategic markets across Europe, the Middle East, and Asia where we can significantly build out our presence.
Customer-Centric Ex*****on: At the end of the day, customers just want reliability, smooth operations, and great local support. By backing TerraRoc’s top-tier products with a highly responsive, hands-on sales team, we can truly differentiate ourselves and win in the market.
4. What's something people might not expect about you when they first start working with you?
At first, people might expect a traditional corporate approach, but they quickly realize how hands-on and straightforward I am. I prefer quick conversations over long formal meetings, and I love digging into technical operational details alongside the team rather than just managing from a high level.
Welcome Luca!
