Mezonproekt Архитектурное бюро "Мезонпроект"

14/09/2026

MARKET | TULA | KHLEBNAYA SQUARE

THE NEUROBIOLOGY OF THE MODERN MARKET: PART 2. Architecture and “Complex Dopamine” Are Changing Habits.

From a sociological perspective, hybrid spaces restore the market’s historical function. The agora in Ancient Greece and the suk in Persia were not merely bazaars, but the heart of the polis—a place where people exchanged not only goods but also ideas, engaged in physical activity, and listened to philosophers. Modern multifunctional markets represent an evolution of the concept of the “third place” (according to Ray Oldenburg)—the space between home and work. They foster a local community. You can come here to work out, then attend a lecture on art, have coffee with neighbors, and pick up some fresh vegetables for dinner while you’re at it. The result is synergy: retail ensures the project’s economic viability, while its social and cultural functions transform it into a driver of quality of life. In such a space, the very behavior patterns of city dwellers change—they become more relaxed, discerning, and happy.

14/09/2026

MARKET | TULA | KHLEBNAYA SQUARE - THE NEUROBIOLOGY OF THE MODERN MARKET: PART 1. Architecture and “Complex Dopamine” Are Changing Habits Over the past few decades, shopping has been associated with one specific neurobiological reaction—a rapid release of dopamine. However, modern urban studies and behavioral psychology offer an alternative. The integration of retail with culture, sports, and recreation creates an entirely new chemistry of consumption. Shopping ceases to be an end in itself and becomes part of a deeper, multifaceted process. From instant gratification to complex neural connections. In the human brain, the reward system responds not only to the mere act of purchasing an item. When a retail space includes exhibitions, lecture halls, or sports areas, it triggers the production of a more complex hormonal cocktail.

07/09/2026

THE BOUNDARIES OF LEGAL AUTONOMY | AI in Architecture #2. We also provide the regulatory and methodological framework for Russia, China, and the United Kingdom, as well as a fragment of the educational program. #мезонпроект

07/09/2026

THE BOUNDARIES OF LEGAL AUTONOMY | AI in Architecture #1

We also provide the regulatory and methodological framework for Russia, China, and the United Kingdom

#мезонпроект

30/08/2026

projects always entail a high lelel of responsibility 📍Novorizhskoye highway, Moscow

27/08/2026

THE CITY AS A RECHARGE STATION: URBAN DEVELOPMENT BASED ON THE PRINCIPLES OF BIOHACKING.

We’ve grown accustomed to thinking that biohacking is all about check-ups, wrist-worn trackers, and handfuls of carefully selected dietary supplements. At the heart of this trend lie three strict principles: measure, analyze, and act—to prolong an active life and maximize its quality.
But the paradox is that ideal blood tests and finely tuned neurotraining lose their meaning if your environment is hostile to your biology. Contemporary urban planning has come to the conclusion that a high-quality urban environment must be built as infrastructure for biohacking. To achieve this, space must be clearly divided into a personal recovery lab and a public arena for physical activity.

26/08/2026

IZMALKOVO | Urban Development | 16.08 hectares

Our approach to this project is based on two fundamental principles: a people-centered focus and an adaptive environment. We went beyond conventional landscaping, separating yet closely linking the sports and park clusters to create a seamless environment that fosters healthy routines. The space serves as a powerful tool for reducing stress and improving the quality of everyday life.

21/08/2026

СКВЕР ИМ. В.А. ЛЕГАСОВА, концепция📍г. Тула, Северная Мызадальнейшая разработка проекта - архитектурное бюро ВЕРСТА

19/08/2026

Илья Машков о работе с дизайн-кодом при проектировании 📍АРХ МОСКВА 2026

23/07/2026

Портал ARCHI.RU актуализировал публикацию проекта кампуса МИФИ в Обнинске, выполненного MEZONPRO

https://archi.ru/projects/russia/20327/master-plan-kampusa-mifi-v-obninske

Мастер-план кампуса МИФИ в Обнинске. Россия, Обнинск