We believe in a world where people live in harmony with nature.
We want to create a sustainable consumption model, through technology and innovation.
Our solutions seek to meet the needs of the customers but also take into account the responsibility towards the environment.
Who we are?
We are passionate about sustainability and design and we select products that have elements of sustainability embedded in the design.
How do we contribute to the big change?
We help people and organisations who want to reduce their individual environmental impact. We contribute to the big change, by actively sharing our experience in the field of environmental protection.
Why reusable Coffee Cups?
Because our love for coffee produces 16 billions of single use paper cups and another 500 billions of plastic cups.
All single use, all non-recyclable
Single use packaging (and I’m sorry to disappoint you, but paper cups contain plastic made impossible to be recycled) affects oceans and animals, climate, and people.
Should we stop drinking coffee?
For God’s sake, no!
We just have to stop using single-use cups!
It’s that simple!
Doing this, you reduce your everyday personal amount of waste produced.
Does it make a difference?
We think yes! And UE thinks the same by banning single use disposables. Having this political signal, startups in Western cities have already started to offer green alternatives.
We are a Romanian startup that provides sustainable alternatives for day to day products. We offer customers our knowledge of being sustainable, because we believe sustainability should be everyone's lifestyle.
We start by selling reusable Coffee Mugs and help our customers to reduce trash while drinking coffee.
Our first step is to sell 100 coffee mugs to save up to 4.000 single-use cups going to trash every month. With your feedback and first profit, we will create a better product and sell up to 1000. After we have sold the first 1000 mugs, our community will save up to 40.000 single-use coffee cups every month.
If you use this coffee mug for one month, you save up 40 single-use cups. If you use a coffee mug for a whole year, you will prevent 480 single-use, non-recyclable or hard recyclable cups turning into waste. If you end using single-use coffee cups forever… well, do the math by yourself.
… and we welcome on board!
If you are not ready to leave behind single-use coffee cups, maybe it’s worth to take a look at the costs of your consumer habits:
Plastic affects oceans
Plastic in our oceans causes harm to all marine ecosystems from coral reefs to animal species. Annually, about 8.8 million tons of this plastic waste enters and pollutes our oceans.[1] In addition, plastic debris constitutes 60-80% of all marine pollution, and in some areas, can account for as much as 90-95% of all pollution.[2] At least 700 species worldwide have been affected by plastic ocean pollution, including 84% of sea turtle species, 44% of all seabird species, and 43% of all marine mammal species.[3] It is also estimated that one in three marine mammals have been found tangled in some type of marine litter, such as lost fishing gear or plastic bags.[4]
Plastic affects animals
Plastics in the environment pose significant hazards to wildlife both on land and in the ocean. High concentrations of plastic materials, particularly plastic bags, have been found blocking the breathing passages and stomachs of hundreds of different species. Plastic bags in the ocean resemble jellyfish and are often ingested by turtles and dolphins who mistake them for food. . When plastic breaks down into microplastic particles, it becomes even more difficult to detect and remove from the open oceans. By 2050, an estimated 99% of seabirds will have ingested plastic. Marine litter harms over 600 marine species. 15% of species affected by ingestion & entanglement from marine litter are endangered.
Nearly every piece of plastic begins as a fossil fuel, and greenhouse gases are emitted at each of each stage of the plastic lifecycle: 1) fossil fuel extraction and transport, 2) plastic refining and manufacture, 3) managing plastic waste, and 4) plastic’s ongoing impact once it reaches our oceans, waterways, and landscape. Greenhouse gas emissions from the plastic lifecycle threaten the ability of the global community to keep global temperature rise below 1.5°C. By 2050, the greenhouse gas emissions from plastic could reach over 56 gigatons—10-13 percent of the entire remaining carbon budget.
Plastic affects poor people
Because plastic wasn’t invented until the late 19th century, and production really only took off around 1950, we have a mere 9.2 billion tons of the stuff to deal with. Of that, more than 6.9 billion tons have become waste. And of that waste, a staggering 6.3 billion tons never made it to a recycling bin—a figure that stunned the scientists who crunched the numbers in 2017.
… and human health
The scientists estimate that more than half of the world’s population might have plastic passing through their bodies. And nobody knows yet what is the impact of micro plastic on the human body.
