ArchPoint Design

27/08/2026

27/08/2026

12/08/2026

08/08/2026

Annabella – GP Plaza Hunedoara | Interior Design & Floor Planning

We are pleased to share one of our retail projects: Annabella at GP Plaza Hunedoara, a 1,400 sqm supermarket opened in November 2025, for which our team developed the interior design and floor planning concept.

The project focused on rethinking the retail environment from both a customer and operational perspective. The layout was carefully planned to create a more intuitive shopping journey, improve circulation and product visibility, and establish stronger connections between the main commercial areas.

A clear zoning strategy and a carefully structured aisle system guide customers naturally throughout the store, while the positioning of high-traffic and destination categories supports an efficient flow across the entire sales area.

The interior concept combines dark metal structures, warm wood finishes, integrated department signage and linear lighting, creating a contemporary architectural language while maintaining a welcoming supermarket atmosphere. Special attention was given to the fresh produce areas and key category destinations, using architectural elements and visual communication to clearly define each department.

Beyond the visual identity, the project was developed around retail efficiency and space optimization — maximizing the potential of the 1,400 sqm footprint, improving merchandising opportunities and creating a flexible environment that supports both customer experience and day-to-day store operations.

The result is a contemporary Annabella store where interior design, functionality and strategic floor planning work together to create a clear, efficient and engaging shopping experience.

Project: Annabella – GP Plaza Hunedoara
Location: Bulevardul Traian 9, Hunedoara, Romania
Area: 1,400 sqm
Opened: November 2025
Scope: Interior Design · Floor Planning · Layout Optimization · Customer Flow · Wayfinding

08/08/2026

ANNABELLA RETAIL PARK – STORE RESET DESIGN

Dem Rădulescu Street, Râmnicu Vâlcea, Romania

The Annabella Retail Park project represents a comprehensive store reset and retail design optimization, developed to enhance both the customer experience and the overall operational efficiency of the supermarket.

The new concept focuses on creating a clearer, more intuitive and visually coherent retail environment, while strengthening the Annabella brand identity throughout the space. The existing layout was reconsidered in order to improve customer circulation, product visibility and the relationship between the main commercial areas.

A key objective of the reset design was the optimization of the store layout and customer journey. Product categories were reorganized to create a natural shopping sequence, with clearly defined departments and improved visual connections across the sales floor. Strategic positioning of key categories and promotional areas helps guide customers through the store while encouraging exploration and increasing product exposure.

The design introduces a consistent architectural language based on warm wood elements, dark structural accents and integrated signage, creating a contemporary yet welcoming atmosphere. The open ceiling and linear lighting system reinforce the spatial rhythm of the store, while the department signage provides clear orientation and improves navigation.

Special attention was given to the fresh produce and high-traffic areas, where visibility, accessibility and product presentation play an essential role in the overall shopping experience. Fixtures and displays were organized to maintain generous circulation paths while maximizing merchandising capacity and maintaining a clean visual perspective throughout the store.

The entrance area was also designed as an important transition point, providing customers with an immediate overview of the retail space and establishing the visual identity of the new concept from the first interaction.

Overall, the Annabella Retail Park reset combines layout optimization, improved wayfinding, efficient merchandising and a refreshed interior identity. The result is a more functional, flexible and customer-oriented retail environment, designed to support both the operational requirements of the store and the evolving expectations of contemporary shoppers.
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