Print_NZ

10/06/2026

Mail's Super Touchpooint Strengths in Q4 2025
JICMAIL - The Q4 2025 release reports that the proportion of mail driving website visits has reached its highest level in five years.

https://twosides.info/UK/jicmail-q4-2025-results/

The Q4 2025 release reports that the proportion of mail driving website visits has reached its highest level in five years. To help marketers plan...

08/06/2026

Google sells noise; print sells memories
Print doesn’t need to apologise for ink on paper.
It needs to call out the click fraud: $30 for a four-second bounce?

We’ll give you 87 seconds in hand for $2.
Google sells noise. We sell memory. Choose your weapon.

https://www.sprinter.com.au/google-sells-noise-print-sells-memories/

The online component of a typical marketing campaign pays back 64 per cent more when there is direct mail in the marketing mix, says Posterboy Printing’s Daniel Edwards.

04/06/2026

And yet another reason to USE PRINT! So you can Stand Out in this crowded world.

04/06/2026

Make a Statement - Use Print - another part of our campaign promoting the benefits of print. Share, share, share....

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04/06/2026

Our new print campaign is up and running - share, share, share so that everyone can see why they should USE PRINT.

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03/06/2026

Going Paperless May Not Be Greener! How do we know? Check out this infographic

This infographic to help people realize that most environmental claims related to going paperless are based on marketing and cost reduction tactics rather than verifiable and specific scientific facts

Over 170 leading corporations across the globe, including many of the Fortune 100, have removed such claims since early 2012

https://twosidesna.org/US/going-paperless-may-not-be-greener-two-sides-releases-new-infographic/

CHICAGO (April 19, 2017) –Two Sides North America will celebrate Earth Day (April 22, 2017) with the release of an engaging new infographic on why Going Paperless May Not Be Greener. The new infographic is designed to expose corporate greenwashing due to misleading environmental claims like “go ...

01/06/2026

Why Print is Still Effective at Engaging Customers in a Digital World
The old adage ‘print is dead’ is actually a misconception. Print still has its place as a useful and powerful component of any business’s marketing strategy.

Let’s look at why print is still effective at engaging customers in a digital world:
- Print helps to brand your business
- The print is a tangible thing
- Target your ideal customer
- Enhance your credibility
- The print market is less saturated
- Attract visual learners

In a digital age, where customers are constantly checking their social media feeds, texts, and emails, printed materials can be a welcome and refreshing change.

https://customerthink.com/why-print-is-still-effective-at-engaging-customers-in-a-digital-world/

BlogCustomer EngagementWhy Print is Still Effective at Engaging Customers in a Digital WorldBy Hassan Mansoor - September 4, 2020 3 Comments Photo by Pexels, CC0 1.0Many businesses have made the decision to completely migrate their marketing, advertising, and communications to the internet, choosing...

27/05/2026

Why Use Print Ads to Complement Your Digital Strategy

Think of digital marketing and print as strategic partners.

You need both if you want to get the most out of your marketing:
- Print Thrives on Touch
- Print is Personalized
- Print Thrives on Touch
- Print is Personalized
- Print Is Trustworthy
- Print Can Utilize Augmented Reality
- Print Marketing Supports Hyperlocal

Print is a tried and tested way of marketing.

No matter what line of business you are in, you cannot afford to underestimate the power of print.

Not only is print far from dead, but it is a thriving marketing medium that can be adapted to digital strategies and modern technologies.

https://www.vizaca.com/use-print-ads-for-digital-strategy/

You’ve probably heard the argument, “Digital marketing is king, print is dead.” But, if you buy into this fallacy, you will be doing a huge...

25/05/2026

Digital Brand Agency CEO Discusses Data Literacy and the Power of Print

“There is power in print that is closely aligned with digital.” - Tim Curtis, CEO of CohereOne, a direct-to-consumer digital brand agency

Where can a printer can step in? Full-funnel marketing campaign

“[You] can take all the advantages of digital marketing … and marry that with a superior touchpoint, which is print,” he said.

That’s why Curtis calls data literacy “one of the lessons the printing industry needs to take to heart.”

https://www.piworld.com/article/digital-brand-agency-ceo-discusses-data-literacy-and-the-power-of-print/

During the opening session of day 2 of the Virtual Inkjet Summit, Tim Curtis, CEO of CohereOne, explored the relationship between print and digital marketing and the need for printers to develop data literacy.

20/05/2026

Print Advertising Myths Debunked
Denise Turner, Newsworks director of research and insight corrected common assumptions about print advertising in 2022

During her presentation, Turner pointed to five key areas that might cause misconceptions about print among planners: scale, time, attention, its role in campaigns and effectiveness.

Read more ...
https://www.newsworks.org.uk/news-and-opinion/denise-turner-debunks-the-myths-around-print-advertising-at-inma-seminar/

Speaking at an INMA seminar, Newsworks director of research and insight corrected common assumptions about print advertising in...