07/09/2026
What does it mean to be Italian?
This was the question behind my design for the new meeting room of the Italian Embassy in the Netherlands.
I wanted the space to express a strong and recognisable Italian identity, without relying on clichés.
Elegance, creativity, design culture and our extraordinary architectural heritage became the starting points for the concept.
The challenge was to create an institutional space with authority, but without austerity. A meeting room that feels sophisticated and representative, while remaining warm and welcoming.
Deep w**e tones, warm wood, tactile materials and carefully integrated technology define the space, while the long bespoke table becomes its architectural centre.
For me, Italian design has never been simply about beauty. It is about proportion, material, craftsmanship and the ability to transform function into experience.
An Italy that is confident and sophisticated, perfectly aware of its charm and intelligence. An Italy that knows how to enter a room and be noticed, yet never needs to shout.
This is the Italy I wanted to represent through architecture.
Winning tender design for the Italian Embassy in The Hague.