TrendWatching

TrendWatching One of the world's leading consumer trend firms. We guide businesses with meaningful opportunities.

Our in-house teams in Amsterdam, Berlin, Singapore, London, Barcelona and New York relentlessly scan the globe to spotlight countless meaningful trends and innovations – supported by a network of 300+ spotters in more than 80 countries.

Uber, Octopus Energy and Wise are expanding their apps through networks operated by other companies.Uber added train boo...
01/09/2026

Uber, Octopus Energy and Wise are expanding their apps through networks operated by other companies.

Uber added train booking in India through ixigo. Octopus Energy brings more than 200,000 EV chargers across the US, Canada and Mexico into one interface. Wise lets travellers use Alipay+ QR codes across Asia.

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Robot makers are turning technical specifications into public-facing headlines.Nor Robotics priced its Nori L3 wheeled h...
31/08/2026

Robot makers are turning technical specifications into public-facing headlines.

Nor Robotics priced its Nori L3 wheeled humanoid at USD 1,688. DaxAI’s rideable Qiji X1 carries roughly 300 kg and travels about 40 km on one charge. Unitree’s “Superman” prototype runs at 12.658 m/s, exceeding Usain Bolt’s recorded top speed.

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OpenAI launched ChatGPT for Teens with mental-health safeguards, parental controls and guided learning tools. Instagram ...
28/08/2026

OpenAI launched ChatGPT for Teens with mental-health safeguards, parental controls and guided learning tools. Instagram alerts parents when a teen repeatedly searches for su***de or self-harm-related content. Function lets members connect lab results and clinician-reviewed notes to ChatGPT, Claude and Perplexity.

The shared pattern is “GUARDED PERSONALIZATION”. Age, behavioral signals and medical records determine how a system responds, what safeguards apply and which information informs its answers.

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Products are starting to adapt to the changes that usually force replacement.Amparo has developed a prosthetic socket th...
27/08/2026

Products are starting to adapt to the changes that usually force replacement.

Amparo has developed a prosthetic socket that can be reshaped with heat as a child grows. University of Wisconsin-Madison researchers are testing a pacemaker that harvests energy from the patient’s heartbeat. POTR’s Helix pot unfolds as the plant inside it matures.

Across prosthetics, medical implants and homeware, designers are building predictable changes into the product from the beginning.

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Google Photos, Verb and Femio turn personal records into different forms of value.Google Photos organizes clothing found...
26/08/2026

Google Photos, Verb and Femio turn personal records into different forms of value.

Google Photos organizes clothing found in a photo library into a digital wardrobe for virtual try-ons. Verb lets individuals choose which personal data to sell, set a price and control buyer access. Femio tracks gender-based financial costs and connects users with rewards from partner organizations.

Only Verb creates a direct market price. Google provides a service, while Femio links financial tracking with rewards.

Together, the examples raise a practical question: what does the individual receive when personal information creates value?

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KIC and W Melbourne provide in-suite fitness equipment, on-demand classes and extended app access. The Shade combines na...
25/08/2026

KIC and W Melbourne provide in-suite fitness equipment, on-demand classes and extended app access. The Shade combines nail care with waterless treatments, lymphatic sculpting and red-light therapy. Lidl GB offers a weekly 10% discount on its Live Well range alongside £1 recipes.

The shared mechanism is distribution. Each organization uses a hotel stay, salon appointment or grocery promotion to deliver a wellness offer through an established point of contact.

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Stranger & Sons, Pepsi and Sundae Body are transferring familiar category codes into new products.Each product borrows a...
24/08/2026

Stranger & Sons, Pepsi and Sundae Body are transferring familiar category codes into new products.

Each product borrows a different cue. The references make unusual products easy to communicate through social content and commerce.

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Stranger & Sons, Pepsi and Sundae Body are transferring familiar category codes into new products.Stranger & Sons turned...
24/08/2026

Stranger & Sons, Pepsi and Sundae Body are transferring familiar category codes into new products.

Stranger & Sons turned an April Fools’ joke into dirty martini-flavored potato chips. Pepsi partnered with Glamlite Cosmetics on Wild Cherry shower gel and Vanilla Slushie body scrub. Sundae Body uses dessert-inspired packaging, foam and fragrances for its body wash.

Each product borrows a different cue. Stranger & Sons uses a cocktail flavor, Pepsi transfers named beverage flavors through a partnership, and Sundae Body combines package shape, texture and scent. These references make unusual products easy to communicate through social content and commerce.

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Dharaksha, Tenith Adithyaa and Dulicy are making food packaging from agricultural residues and recognizable natural mate...
21/08/2026

Dharaksha, Tenith Adithyaa and Dulicy are making food packaging from agricultural residues and recognizable natural materials.

The environmental mechanism differs across the three products. Dharaksha recovers crop residue, Tenith Adithyaa preserves a plant material, and Dulicy relies on durability. Each package identifies its source, making sourcing, processing and disposal or reuse easier to examine.

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WEGoT Aqua alerts homeowners to water leaks and allows remote shutoff through its app. Missouri DNR provides real-time f...
20/08/2026

WEGoT Aqua alerts homeowners to water leaks and allows remote shutoff through its app. Missouri DNR provides real-time flood and drought data through a state-built app and website. Artefact’s Guide concept uses light strips in floors, walls and door frames to direct building occupants toward safe exits or shelter areas as an emergency develops.

Each system connects information about a hazard to a defined response. These innovations span household utilities, disaster preparation and building safety.

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