03/10/2020
The Online vs the Offline!
If you've ever made a penny offline, you should be making a double online.
Inserts:
"Personally, for some reasons best known to me; I stop attending Sunday service at my local Church exactly three weeks before the covid-19 lockdown to date.
After the lockdown, I began attending the mid-week services till date; I never attended the Sunday service.
On the 8th of September, the third president of my Church came for a prophetic visitation in my state; and he will be the officiating minister come tomorrow's meeting.
For that single reason, I, and at least three friends of mine yet to resume meetings have made up our minds to attend tomorrow's service".
It's called: Retargetting or Remarketing, whichever you choose to call it.
It's a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website.
I was a home cell leader, but Corona happened, members traveled and the home cell went down.
Now, the whole covid-19 hit is considered over and the Church understanding how the whole thing works decided to retarget its backslidden members; and it worked.
What I don't understand is why you have refused to take advantage of the online system and principles, when the Church; with all its Power, Faith, holy spirit, and grace is maximizing it.
I was surfing the Facebook world and I came across this old lady that's still promoting her business on FB, and I began to wonder why you think online is a no-no.
Finally, I want to answer a question that has been thrown at me on different platforms.
Questions like:
✓ I I sell bags and I don't know anything to write about bags.
✓ what if I'm into construction and I don't know what to write about it?
What if this and what if that?
Remember, passion is key in whatever you choose to do; If it doesn't bring you Joy then it's not worth the work.
But, to answer you; your content must not be 100% about your product or service.
NO!
But you must choose from a trendy topic.
✓ money
✓ good sex/relationship/marriage
✓ Religion
✓ politics
The list continues
The goal is not to sell to them, the goal is to gather and nurture