23/06/2026
The Chromo-March for the Cervo River was a collective procession developed as part of Spell of Color, the seventh UNIDEE Residency Module of the programme Languages, Please, part of UNIDEE Residency Programs at Fondazione Pistoletto Cittadellarte.
Following a situated walk along the Cervo, a river that flows through Biella carrying with it the traces of textile histories, industrial infrastructures, pollution and altered ecologies, we developed a colour palette drawn from our encounters with the river and its surrounding landscapes.
Yet these colours did not describe the river as it appears. They were not intended as objective tones or visual transcriptions. Instead, they became signifiers: names, concepts and propositions through which to think with the river rather than simply represent it.
From this palette, we first wrote an ethical and poetic manifesto in which each colour opened a different position from which to speak about the river. Later, these colours reappeared as banners, carried through the city in a collective procession. Mixed with slogans, fragments of text and other signs, they formed a language that was at once familiar and opaque.
The procession moved towards the point from which the industrial buildings that once depended upon the river become visible, before continuing into the centre of Biella. Along the way, the banners attempted to give voice to a more-than-human subject that rarely enters public discourse except as resource, infrastructure or backdrop.
The river did not speak in a language of clarity: it spoke through codes, colours, interruptions and ambiguities.
Perhaps this apparent opacity was precisely the point: not every voice needs to be immediately understood in order to be heard. Sometimes attention begins with a disruption, with a language that resists optimisation, translation and easy consumption: for a brief moment, the streets of Biella became a space in which the Cervo River could speak back.
Curated by Nina Fiocco and .mar, with Marina De Caro, member of cromoactivismo.