18/09/2026
Every logo you recognise instantly once made someone furious.
Twitter lost its bird. Instagram lost its camera. Mastercard lost its name. The internet lost its mind every time.
But look closer and there's a pattern: the boldest identities are always questioned first and remembered longest.
Swipe through 7 rebrands that were criticised, debated and eventually were everywhere. Which one did you hate the most at first?
[Rebranding, DesignAgency, BrandIdentity, LogoDesign, BrandStrategy, CreativeIndia, DesignThinking]