The Design Epicenter

The Design Epicenter At The Design Epicenter, we craft spatial designs that initiate a conversation with the human elemen

A Spatial design studio based out of Hyderabad committed to being extremely experimental and unconventional in the work we do.

Rubaaru, Vijayawada — a 3000 sq.ft fine-dine experience conceived as part of Hotel Vdara.Started by brothers Sandeep and...
17/05/2026

Rubaaru, Vijayawada — a 3000 sq.ft fine-dine experience conceived as part of Hotel Vdara.

Started by brothers Sandeep and Vaibhav, who returned from the US during the pandemic, the vision was to introduce a new kind of dining culture to Vijayawada — immersive, elevated, and detail driven.

The spatial language revolves around layered textures and tactile surfaces, creating depth and warmth throughout the interiors. Every material was chosen to feel rich yet restrained, allowing the atmosphere to evolve through light, shadow, and movement.

Being located on the first level, the facade became a critical design intervention. The intent was to create a strong visual identity that could command attention from the street while still feeling sophisticated and contextual to the architecture of Hotel Vdara.

Rubaaru is designed as more than just a restaurant — it’s an experience shaped around mood, materiality, and presence.
vijayawada



Photography: .photography

Design team : .shankar_sirigiri

Textures :
Artwork:


Rubaaru 2/2
17/05/2026

Rubaaru 2/2

Rubaaru 1/2
17/05/2026

Rubaaru 1/2

Spanning over 35,000 sq ft, the interior is conceived as a single immersive volume rather than a collection of rooms.Mul...
15/01/2026

Spanning over 35,000 sq ft, the interior is conceived as a single immersive volume rather than a collection of rooms.
Multiple split levels are strategically introduced to ensure uninterrupted visual connectivity to the performance zone, allowing every seat to feel engaged with the core experience.

At the heart of the space, a large-scale central installation designed by Hoozinc wraps around the structural columns, introducing a sense of play and quirk. Abhimanyu Chopra further integrates advanced technology into these sculptural elements, pushing them into a more futuristic, kinetic expression.

The spatial planning takes cues from the cavea of a colosseum — tiered, inclusive, and focused inward — reinforcing the idea of performance as the soul of the space.

An interior designed to perform as much as it hosts.

Lighting design



Sound



Art installations



Photography in

ASSEMBLI | OutdoorThe journey began in 2023 — long, layered, and deeply rewarding.A process of learning and unlearning, ...
15/01/2026

ASSEMBLI | Outdoor

The journey began in 2023 — long, layered, and deeply rewarding.
A process of learning and unlearning, driven by a single intent: to reimagine the brewery experience beyond the predictable rustic vocabulary.

The outdoor form draws inspiration from the architecture and material sensibilities of the South of France — the Riviera, long known as the playground of the elite.
Arches, a commanding sculptural structure, vibrant colours, and patterned stained glass come together to create an environment that feels celebratory, expressive, and unapologetically aesthetic.

An outdoor space designed not just to host, but to immerse.

Lighting design



Sound



Installations



Photography in

foodandbeverage

The Artist’s Perspective — Looking Back at the SwarmThen there’s the other side of Quake — the one we designed for the a...
01/01/2026

The Artist’s Perspective — Looking Back at the Swarm

Then there’s the other side of Quake — the one we designed for the artist.

Standing on that stage, looking out, the architecture unfolds like a living organism. Tiered levels rise, angles cut through the darkness, and a swarm of people moves as one, pulsing to every beat.

The perforated LED ceiling floats above like a galaxy, lasers pierce through it, and the energy of the crowd hits you all at once. From this vantage point, the scale is undeniable — powerful, intimidating, electrifying.

We wanted artists to feel held by the space, amplified by it. To feel the weight of the crowd and the magic of connection in a single glance.

At Quake, the stage isn’t elevated just in height — it’s elevated in emotion. And for those moments, the artist and the audience breathe as one.

It’s been a year of this madness!Some dreams take shape slowly… and when they finally do, they change everything.Quake w...
01/01/2026

It’s been a year of this madness!
Some dreams take shape slowly… and when they finally do, they change everything.

Quake was one such dream. What started back in 2022 as an audacious idea — when Srikar and Kunal spoke about creating an arena, a super club in Hyderabad — felt almost unreal at the time. But their belief in us and their clarity of vision pushed us to imagine bigger than ever before.

Our approach to the design was all about scale, movement, and perspective. We created angular mezzanine levels that break the volume into multiple experiences — allowing people to see and feel the space differently every single time they walk in. The central floor rises 12 metres high, crowned by a breathtaking 1200 sqm perforated LED ceiling — the first of its kind in the country. These perforations let laser and ambient light spill through seamlessly, transforming every beat into an immersive, almost surreal experience.

And the world noticed. Quake Arena became the first venue in India to be featured on DJ Mag, ranking 56th among the best clubs in the world — a moment of immense pride for everyone who dreamt, designed, and built it.

Abhimanyu Chopra’s lighting design gave it its pulse, while Sound Simplify by Mohit Agarwal & team brought the energy alive with programming that still gives us goosebumps.

To our incredible partners — Rakesh Gupta, Chanukya Reddy, Sandeep Reddy, Hemanth, Navneeth, Raswanth, and Satish — thank you for being the force that made this dream possible.

This post may be late, but our gratitude isn’t. We’ve just been living the aftershocks — of a project that changed our lives forever. 💥

The Crowd’s Perspective — Looking at the StageWe designed Quake from the point of view of the people first.The moment yo...
01/01/2026

The Crowd’s Perspective — Looking at the Stage

We designed Quake from the point of view of the people first.
The moment you step in, your eyes are instinctively drawn forward — toward the stage, the scale, the sheer colossal impact of the space.

Every angular mezzanine, every level, every pause in volume was crafted so the stage is never just seen — it is felt. From every vantage point, the experience shifts. Sometimes overwhelming, sometimes intimate, but always immersive.

The 12-metre height, the vast perforated LED ceiling, the lasers cutting through the air — all of it converges to pull you into the moment. You’re not standing in a club; you’re part of an arena where sound, light, and architecture collide.

This is what we imagined — a space where the crowd doesn’t just watch the performance, but becomes the performance.





Address

5th Floor, Apurupa Turbo Towers, Road No 36, Jubilee Hills
Hyderabad
500033

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 6pm
Sunday 10am - 10:15am

Telephone

+917330718989

Website

Alerts

Be the first to know and let us send you an email when The Design Epicenter posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to The Design Epicenter:

Shortcuts

Share

Category