22/10/2026
The hotel is not the building.
At Hotel Experience 2026, Tasos Georgantzis spoke about designing the experience before designing the architecture, a principle at the core of our approach to hospitality.
Drawing on selected projects from our hospitality portfolio, the keynote followed the guest journey from arrival and transition to encounter, privacy, stay and memory, looking at how architecture connects one moment to the next.
Photography: houlakistudio_