08/10/2026
Some weeks ago, I was invited to review a paper on teaching atmosphere in design education, and I was immediately drawn to the premise. But as I read, I kept returning to one concern: atmosphere risks becoming too easily translated into categories, variables, and repeatable strategies.
Yet atmosphere is not only what we see, hear, touch, or measure. It is about how we feel. It emerges through the encounter between body, place, memory, culture, environment, and emotion.
We worry a great deal about what AI may teach, replace, or distort. But AI cannot teach a student how to feel a place. It cannot give them their own emotional response, memory, bodily awareness, or personal relation to space.
Perhaps the real pedagogical challenge is not to teach students how to produce atmosphere, but how to sense it, feel it, and understand what gives it meaning.