FormRoom

Directions Website

FormRoom Strategy, Brand Identity & Interior Design.

FormRoom is an award-winning company specialising in the design and implementation of commerical interiors, pop-ups and bespoke furniture and lighting.

02/07/2026

Another awesome video of the AlphaTheta Dubai store we designed. This has become a community hub for DJ’s to come and create music together and test out the latest equipment by Pioneer DJ 🎧⚡️

18/06/2026

What if the role of a space isn't to sell a product or service?

What if its real job is to make people believe in the brand behind it?

For this project, we created an environment where every detail works together to tell a story, building emotion, connection and meaning long before functionality takes over.

With extensive experience designing for beauty brands, we understand that customers aren't just buying products or services. They're buying into a lifestyle, a promise and a feeling. That's why the physical environment plays such a powerful role in shaping perception and creating lasting connections.

From materiality and lighting to customer journey and sensory touchpoints, every decision was carefully considered to immerse visitors in the brand world and bring its values to life.

Because great spaces don't just showcase brands.

They make people want to be part of them.

What should people feel the moment they walk through your door?That's where every project starts for us. Before we think...
17/06/2026

What should people feel the moment they walk through your door?

That's where every project starts for us. Before we think about layouts, materials or design concepts, we spend time understanding the people behind the brand. Who are you? What makes your business different? What experience do you want customers, clients or guests to have?

Those conversations shape everything that follows.

From the first ideas and early sketches through to the finished environment, every decision is guided by the story we're telling together.

Because great spaces do more than look impressive. They create a feeling. They reflect who you are. And they leave a lasting impression long after someone has walked away.

That's our process: listening first, designing second, and creating spaces that feel as meaningful as they are beautiful.

16/06/2026

What does it take to design an environment that feels less like an interior and more like an entire brand universe?

At Formroom, every space starts with a story - one that connects people to a brand long before they notice the details. From hospitality to retail, we shape interiors that are felt as much as they are seen.

The answer isn't found in finishes or furniture alone. It's found through close collaboration with our clients, uncovering the essence of their brand and translating it into an experience people can see, feel and remember. That's how spaces become brand worlds.

Find out more on our website.

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Opening Hours

Monday 09:30 - 17:30
Tuesday 09:30 - 17:30
Wednesday 09:30 - 17:30
Thursday 09:30 - 17:30
Friday 09:30 - 17:30

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