14/05/2026
Seating is no longer just about form & function — it now offers opportunities.
The PURE seat by Nopla AS gives operators a dedicated, fully customisable space integrated within each seat, allowing for integrated numbering, branding, sponsor messaging, club identity, or even an “engraved” logo within the seat back itself.
A small detail that can deliver real value across an entire venue.
For stadiums, arenas, and theatres, this opens up new possibilities — from clearer wayfinding to enhanced visual identity and additional commercial opportunities.
It’s great to see this brought to life in a recent installation near Oslo, captured brilliantly by photographer Jens Ohlson.
As the exclusive UK distributor, we’re working with venues and project teams to explore how seating can contribute not just to the fan experience, but to the wider commercial strategy.