13/08/2026
Rums like you’ve never tasted before
🍋 WHEN LIFE GIVES YOU LEMONS… WE MAKE RUMONCELLO! 🍹☀️
Exactly one year ago today, we launched a brand-new rum called Rumaretto™.
We had absolutely no idea what was about to happen. 😂🍒
A year later, Rumaretto has become our most popular rum, and if you’ve tried it, you probably understand why!
So it seems only right that exactly ONE YEAR LATER, we do it all over again…
Meet RUMONCELLO 🍋🍹
Our brand-new, naturally infused lemon rum.
Made with real lemon peel, infused into our rum to create something vibrant, fresh, naturally zesty and ridiculously easy to drink.
No pretending a bottle of lemon flavouring fell into a tank. 😂
Just real ingredients, proper infusion and a lot of patience.
And today, for the start of Airbourne 2026, we’re officially letting it out into the wild!
📍 COME AND FIND US AT AIRBOURNE
We’ll be on Eastbourne seafront throughout Airbourne, between the Pier and the Bandstand.
And holding the fort you’ll find none other than…
👨🦳 The Rum Father
👩 The Rum Mum
They’ll have samples of our rum for you to try, including the BRAND-NEW Rumoncello, and you’ll have the chance to be amongst the very first people to buy a bottle and take it home. 🍋
But we’ve also made something especially for Airbourne…
☀️🍹 RUM ICE LOLLIES!
Because apparently launching a new rum during a heatwave wasn’t enough. 😂
We’ve created rum ice lollies exclusively for Airbourne, so you can cool down with something a little more interesting while watching the displays. ✈️☀️
So if you’re heading to Eastbourne this week:
🍋 Try the brand-new Rumoncello
🍹 Sample our naturally infused rums
🧊 Grab an Airbourne-exclusive rum ice lolly
🛍️ Take home your favourites
👋 And say hello to The Rum Father & The Rum Mum!
One year ago, Rumaretto began its journey.
Today, it’s Rumoncello’s turn. 🍋
Let’s see where this one takes us. ❤️
📍 Eastbourne Airbourne
📍 Seafront, between the Pier & Bandstand
📅 Launching TODAY
Life’s better infused. 🍹
Please drink responsibly. 18+ only.
