BUFF

Inspiring a more conscious world through the thrill of adventure. Explore our sustainable headwear an

31/05/2026

Your May favorites are in 👀

From lightweight summer essentials to breathable running staples, these were your top 3 BUFF® products picks this month:

☀️ CoolNet® UV National Parks Banff
🌸 Merino Lightweight Prints – Orisa Pink Azalea
🏃‍♂️ Speed Cap – Solid Black

Which one is your favorite?
Check the collection here 👇
https://ow.ly/kEFx50Z5wcF

29/05/2026

4 letters: U T M B.
What started around Mont Blanc became the ultimate reference in trail running.
But ultra-distance is about more than distance. Sooner or later, the light fades. The temperature shifts. The race changes.

Those are the hours that inspired the BUFF® x UTMB World Series 2026 Collection: the unseen ones, where the body is pushed further, the mountain feels quieter, and every choice matters more.

Fluorescent tones cut through the darkness not to stand out, but to guide you forward.

Check the new collection here 👇
https://ow.ly/2eeI50Z32QN

27/05/2026

It all started with one legendary journey: the tour of Mont Blanc.
The iconic UTMB Mont-Blanc 174km race starts at 5:45 PM, at the end of the day, just before the light fades and the race becomes something else.

When the crowds disappear, the temperature drops and the mountain goes quiet, what remains is the essence of UTMB.
That feeling inspired the BUFF® x UTMB World Series 2026 Collection, built for the unseen hours of the race, with the protection, clarity and adaptability needed to own the night! 🌝

Because UTMB has always been more than a race. 😉.

Check the new collection 👇
https://ow.ly/xpYW50Z32U8

25/05/2026

The race doesn’t stop when the sun goes down.

The next collection was made for that moment. 🌙

BUFF® x UTMB® World Series 2026 coming 🔜 👀

Stay tuned!

21/05/2026

Inspired by the energy of the ocean 🌊🎨

For the third year, we’re proud to collaborate with Surfrider Foundation, bringing together art and purpose to help protect our oceans.

Meet Louise Lecoeur, the artist behind our BUFF® x Surfrider Foundation collection. Originally from the Basque coast, Louise transforms the movement, colors and rhythm of the sea into bold and expressive designs that celebrate the connection between people, nature and the ocean.

Want to discover more about Louise, her creative process and the story behind the collection?

Read the full blog here 👇
https://ow.ly/Bn2h50YYP8V

19/05/2026

Zegama is Zegama ⛰️💚

And anyone who’s been there knows exactly what that means. 25 editions later, Zegama still feels like nothing else.
Thank you, Zegama Aizkorri for another unforgettable weekend and for 25 years of keeping the spirit of trail running alive.

See you next year.

16/05/2026

This year’s Zegama Aizkorri marked its 25th anniversary.

Since the second edition, BUFF® has been there year after year, creating the official neckwear that accompanies runners through every climb, every descent, and every finish line.

And this year, we met someone who has collected them all: Maria.

For Maria, Zegama isn’t just a race : it’s the essence of trail running. Not only because it’s one of the toughest races in the world, but because it’s powered by a whole community that makes it truly unforgettable.

Good luck to all runners tomorrow!

12/05/2026

Merci Québec 🤝🪩
Last Thursday in Quebec City, we kicked off spring with an incredible community run alongside Le 6AM Club

Around 100 of you showed up to run 6 km with us, and the vibes were high from start to finish. We even had a DJ following us the whole way, make sure to check out his setup: a baby jogger turned DJ booth 🔥

And because no good event in Quebec ends without one… we wrapped it all up with a poutine!🍟

Thanks to everyone who came out and made it such a fun one 💛

Don’t miss any upcoming community runs 🏃‍♂️
Follow our Strava Club: https://ow.ly/C4yL50YYjmu

10/05/2026

Heat is inevitable. Overheating isn't. 🧊

Meet the new CoolNet UV® Pack Speed Cap, the cap you already trusted, now engineered with Smart Mint Natural Cooling technology for a genuine cooling effect when it matters most.

Light enough to forget it's there. Effective enough to notice when it's not.

👉 https://ow.ly/xeBq50YB89b

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