13/09/2026
Introducing the (completely-not-made-up) "SMORGASBORD" approach to values alignment! It's took us 10 years to come up with this... nailed it!
We are: Pragmatic, Compassionate, Authentic, Empowering, Playful
We work as: Disruptors, Collaborators, Leaders, Pathfinders, Makers
Pick a one from Column A and one from Column B and suddenly you've got a description of both how and what it means to work as Architecture Unknown. Everyone in the office engaged in the exercise to narrow down all the ways in which we see ourselves and the practice, now and into the future, to question how we felt we could best live by our ideals.
This is what we came up with, what's your favourite combination?