14/09/2026
The values I instilled when I founded PENSON 22 years ago feel more important than ever: no designer egos, no internal politics, no internal competitiveness. Just lovely talented people, integrity, fun and commercially savvy creativity — one family, where clients become friends.
Design is having its Kodak-to-digital-camera moment. The studio model has changed. PENSON is choosing to lead it. Faster. Lighter. Super-responsive. Fresh leadership. Fresh futures.
AI for HI — Artificial Intelligence amplifying Human Intelligence. Smarter cities. Smarter sport. Smarter health. Better work-life. Beautifully simple, heart-string-tugging human experiences people genuinely love.
No gimmickry. Just natural magnetism.
From creating JO&JOE to investing in HUMAIN’s ai.io, new global partnerships, new cities across the Middle East, AI-driven third spaces and a new generation of placemaking — PENSON has organically evolved into something completely holistic.
Design. Technology. Health. Place. Experience. All for humanity. For you. For your family. What matters most.
We think about life first. It just so happens that we draw too.