Interiors With Art

Interiors With Art IWA Build | IWA Design | A luxury firm with both construction and design projects in both the super prime areas of London and globally in the Middle East.

Asia, Europe and America.

04/09/2026

What happens behind the scenes: wires threaded through, concrete taking shape, panelling fixed into place, fabric stretched and pinned until it sits right.

It’s the part that matters most. A finished installation only looks effortless because of hours like these, where design and construction work side by side, not in sequence but at the same time, in the same room. This is how we build everything at IWA. 

Some of the best work happens before anyone’s watching.

Interior design and build | Craftsmanship | Behind the scenes design | London Design Festival | Bespoke construction

02/09/2026

Before material, form and space, there is a line.

For London Design Festival, Becoming Architecture: From Line to Form explores the journey from the earliest expression of an idea to its physical realisation.

Across three windows at Ideaworks, the installation reveals the layers behind a finished interior — from sketch, to making, to space.

It begins here. 
Interior design process | Architectural sketching | Design and build studio | London Design Festival | Bespoke interior design

 

01/09/2026

Every finished room hides a hundred decisions no one sees.

The sketch that got redrawn. The material that got swapped. The moment scaffolding stood where a sofa now sits.

This September, we’re pulling that process out into the open. In collaboration with Ideaworks, we’re staging a window installation for London Design Festival, one that follows a single idea as it becomes architecture, from line, to form, to something you could actually walk into.

Some things are worth watching come together.

28/08/2026

Every room has a focal point. In the ones we design, it’s almost always the fireplace.

Over the years, we’ve shaped them in marble, stone, and bronze, each one built to fit the room around it rather than follow a template. This edit brings together some of our favourites, a small look at how much thought goes into the one detail most people take for granted.

If a room has good bones, the fireplace is usually where it shows first.


Luxury interior design | Fireplace design | Marble fireplace | Bespoke interiors | Interior architecture

26/08/2026

In an industry that runs on software, we asked our designer Simon a simple question: why does drawing at scale still matter?

His answer says a lot about how we work. Scale drawings force precision before a single material is chosen. They reveal proportion, flow, and detail long before a render ever could. It’s a slower process, but it’s the one that gets the details right.

This is part of our “In Conversation with IWA” series, where we sit down with our team to talk about the process, craft, and the thinking behind every project.

Interior design process | Architectural drawing | Design studio insights | Luxury interior design | Behind the scenes design

25/08/2026

Mirrors were never just for vanity. They shape light, stretch a room, and set the tone before anything else in the space does.

From ornate antiqued frames to sculptural modern pieces, this is how we use mirrors as a design statement, not an afterthought.

Luxury interior design | Bespoke mirrors | Statement mirror design | Interior styling | Home decor inspiration

24/08/2026

Contrasting colours, bright and wild. Small spaces, big statement.

If any room in the house gets to be dramatic, it’s the powder room. There are no rules to follow here, no restraint required. This is where wallpaper gets to be loud, mirrors get to be ornate, and marble gets to do the rest of the talking.

This one leans into all of it. A hand-illustrated wallpaper that doesn’t hold back, an antiqued mirror with real presence, and a hand-carved marble basin that looks like it was always meant to sit here.

21/08/2026

Some homes are designed around one strong idea. This one was designed around several, held together by restraint rather than repetition.

The glass-roofed dining room borrows its light from the courtyard outside, letting the boundary between inside and out blur without ever losing definition. Down the hall, the sitting room takes a different register entirely - antique brass, blue velvet, and a wall of framed prints that give the space a quieter, more collected feel. Outside, a pergola threaded with wisteria turns what could have been an ordinary garden into somewhere you’d actually choose to sit.

None of these rooms were built to look the same. They were built to belong to the same conversation, each one answering a different question about how the house should feel.

18/08/2026

Embroidered upholstery is one of those details that separates a considered interior from a decorated one. Anyone can choose a beautiful fabric. Far fewer people think to have that fabric hand-worked afterward, with roses and thistles climbing an armrest, shells stitched along the edge of a bench, fringe layered thread by thread until it moves like something alive.

This kind of craft takes time and skill that’s becoming harder to source. A single motif can take a skilled embroiderer days to complete, worked stitch by stitch by hand, long before the piece is ever upholstered onto a frame. It’s not something you can rush, and it’s not something a machine can convincingly replicate. 

But at IWA, this is the kind of specification we care about getting right, not because it’s trend-led, but because it’s the difference between furniture that fills a room and furniture that earns its place in it.

Address

84 Drayton Gardens
London
SW109SD

Opening Hours

Monday 8:30am - 6pm
Tuesday 8:30am - 6pm
Wednesday 8:30am - 6pm
Thursday 8:30am - 6pm
Friday 8:30am - 6pm

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+442037016088

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