10 Design

We are 10 Design, part of 10n Collective, a dynamic and innovative architecture and masterplanning practice.

With over 400 architects and designers strategically located across nine global studios, headquartered in London.

28/09/2026

A new chapter for Guangzhou's waterfront begins with Taikoo Li Julong Wan.

Once a working waterfront and a key node on the Maritime Silk Road, Julong Wan grew around warehouses, factories and the waterways that connected Guangzhou to the wider world. While many of these buildings fell into disuse, more than 400 trees, including banyans up to 150 years old, continued to thrive. This industrial heritage and established landscape provided the starting point for the site's resurgence.

Rather than clearing the site and starting again, Taikoo Li Julong Wan works with what was already there. Former industrial buildings have been carefully adapted for contemporary use, while the masterplan is shaped around existing trees and their root systems. This approach has delivered a more than 50% reduction in carbon emissions compared to conventional new-build retail.

As the wider Julong Wan regeneration progresses towards completion, the opening of Taikoo Li offers an early glimpse of the district's future: a place where heritage can be experienced firsthand and nature remains woven into the everyday life of the city.

Explore more at https://10design.co/project/taikoo-li-julong-wan

10 Design, part of 10n Collective

25/09/2026

Happy Mid-Autumn Festival from all of us at 10 Design!

23/09/2026

Nekajui, a Ritz-Carlton Reserve has been awarded three MICHELIN Keys, the guide’s highest hotel distinction.

Set within the lush landscape of Costa Rica's Peninsula Papagayo, the resort was designed to immerse guests in the natural beauty of one of the world's most biodiverse destinations.

As the MICHELIN Guide puts it, "It’s tempting to call this the definitive word on the Papagayo experience."

Congratulations to Jorey 'Shosh' Friedman, Marcelo Balzano and the entire 10 Design project team, as well as our collaborators and partners, on this remarkable recognition. A testament to the collective effort behind an extraordinary destination.

Gensler | Local Architect
EDSA | Landscape Architecture
Luxury Frontiers | Specialty Consultant
BAMO | Interior Design

Explore the project at https://10design.co/project/nekajui-a-ritz-carlton-reserve

10 Design, part of 10n Collective

21/09/2026

West Palm Beach has become a destination in its own right for investment, business and luxury residential development. As demand continues to grow for thoughtfully designed waterfront homes, Maison d’Or South Flagler will add a distinct new address to the city's evolving residential landscape.

Designed to capture sweeping views of the Intracoastal Waterway, Atlantic Ocean and city skyline, the boutique 39-residence tower combines contemporary architecture with timeless proportions.

A refined palette of natural stone, white stucco, laminated glass and metal detailing creates a calm, elegant character that sits comfortably within its waterfront setting.

A private porte-cochère leads into a grand lobby and amenity level, which opens onto a lush pool deck overlooking the Intracoastal and Palm Beach Island.

Each residence has been designed around space, light and outdoor living, with floor-to-ceiling sliding glass doors extending interiors onto generous terraces.

Beyond the residence experience, the project contributes to the public realm. A pedestrian walkway connects Washington Road and Flagler Drive, while increased setbacks, landscaped open space and terracing create a more welcoming streetscape. The absence of surface parking allows for additional planting, with native species and living green walls helping to buffer the building's service areas.

Maison d'Or will add a new layer to West Palm Beach's waterfront, pairing private luxury with a stronger connection to the public realm.

Explore the full project at https://10design.co/project/maison-dor

10 Design, part of 10n Collective

16/09/2026

Our team arrived at the site in Qinghai Province and found water cutting straight through the mountainside. Rather than build over it, we designed around it, leaving gaps between structures so it flows exactly as it always has.

That's the starting point for Dachaidan Hot Springs Resort, a new hospitality and wellness destination along the Qinghai-Gansu tourism loop. Phase I brings two hotels, a private clubhouse and villa and a renovated swimming facility to a site shaped by hot spring water, Tibetan temple architecture and the surrounding rock formations.

The Arrival Hotel takes its cues from stacked stone and Buddhist stupas, its tower cut with slits of light designed to mimic a marbled cliff face. The Hot Springs Hotel is designed for slowing down, an oxygen therapy retreat nestled in a mountain gorge with sound bowl therapy, saunas and steam rooms.

Not only did water play a role in shaping the design. It also drives its performance. The hot spring water will help heat and cool the buildings - part of a sustainability strategy built around a net zero energy goal.

Explore the project at https://10design.co/project/dachaidan-hot-springs-resort

10 Design, part of 10n Collective

09/09/2026

What happens when we make room for water?

For the Bintaro Jaya West District, the masterplan's open green spaces, including its central gathering place, The Oval, were designed as part of a dry pond system that manages stormwater within the site, rather than pushing it elsewhere.

By allowing certain areas of the site to flood just a few times each year, the water is captured to recharge the groundwater below and, in turn, enrich the landscape.

In this way, the masterplan integrates a recurring environmental condition into the site’s wider resilience strategy.

Explore the full project at https://10design.co/project/bintaro-jaya-west-district-masterplan

10 Design, part of 10n Collective

03/09/2026

Rise by Athlon, Dubai’s first active living community, reimagines residential living through the lens of movement and wellness.

The development comprises five residential towers alongside indoor and outdoor wellness, fitness and lifestyle amenities. But one of the most thoughtful design decisions sits beneath them: the podium.

It's doing far more than holding the towers up. The podium acts as a mediating volume between the high-rise scale above and the public realm below. Spanning three floors from ground level, it also serves as a solution for parking.

Walking and cycling loops run along it, turning resident and guest activity into the thing that will bring the development to life day-to-day. What could have been purely functional becomes the community's most lively space.

Explore the project at https://10design.co/project/rise-by-athlon

10 Design, part of 10n Collective

26/08/2026

Introducing Phase II of Pier Sixty-Six in Fort Lauderdale, Florida.

Working alongside EDSA as landscape architect, and in partnership with Tavistock Development Company, we've designed an approximately ten-acre mixed-use expansion across the northern and southern parcels of the 32-acre waterfront site.

The ambition from day one was a bold, marina-led destination with an identity entirely of its own. We carved back a portion of the site, giving an acre of land back to the water and creating a new water basin. The architecture now responds to the guest experience, opening water views and boasting a 1.43-mile-long promenade.

Four new mixed-use buildings will sit on the reimagined waterfront, each with expansive views, tapered forms inspired by nautical design and façades that catch the light from every angle. By extending retail, hospitality and public gathering spaces, the expanded development will include pools and spas, sports courts, a dog area and children’s play space, all set within lush, layered planting designed for gathering. Phase II will become a true extension of Fort Lauderdale's identity as the yachting capital of the world.

Explore the project at https://10design.co/project/pier-sixty-six

10 Design, part of 10n Collective

20/08/2026

Design Principal Jorey "Shosh" Friedman sat down with long-term collaborator and friend of the firm, EDSA Senior Principal Rich Centolella, to discuss the design process behind Nekajui, a Ritz-Carlton Reserve and a partnership that has spanned generations and hundreds of projects together.

"Our founding partners worked together, and our second-generation partners have all worked together. I've worked with 10 Design for at least 35 years of my 40 years at EDSA," says Rich. "When you've worked together that long and you have the same culture, the same respect for one another, the same process for how you approach a project, it becomes really easy to work together."

10 Design, part of 10n Collective.

17/08/2026

An award-winning collaboration behind an award-winning project.⁠

Anne Wilkinson, Design Principal at BAMO, takes us behind the scenes of Nekajui, a Ritz-Carlton Reserve.⁠
⁠
Great design doesn't happen in a silo. When exterior and interior teams work hand in hand, every aspect of the guest journey, from arrival to departure, comes together seamlessly.⁠
⁠
"We were all speaking the same language," Anne shares. That shared language between EDSA, 10 Design, and BAMO allowed the project to move quickly and come together beautifully.⁠
⁠
Explore the project at https://10design.co/project/nekajui-a-ritz-carlton-reserve

10 Design, part of 10n Collective

Address

10 Valentine Place
London

Website

http://10design.co/

Alerts

Be the first to know and let us send you an email when 10 Design posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Featured

Screw piles
Avery Associates
291 Mitcham Road