09/10/2026
This room looks like a decorating job. Almost none of it was.
The shelves either side of the chimney breast are lit, which means that wiring was run before the plasterboard went on. The television position decided where the conduit went. The panelling decided where the sockets sit, because a socket landing in the middle of a panel looks like a mistake forever. There is timber fixed inside the wall anywhere something heavy hangs.
None of that can be added afterwards without opening up a finished wall.
Jobs rarely go wrong because something is badly built. They go wrong because decisions arrive too late. By the time the plasterer turns up, your socket positions, your lighting circuits, your radiator positions and anything that needs fixing into a stud are already settled, whether you thought about them or not.
So the most valuable hour of any renovation is the one you spend walking the empty rooms with your builder before first fix, saying out loud where the bed goes, where the telly goes, and which side of the bed you read on.
This was a full flat renovation in Chelsea. The whole project is written up here:
https://gsmbltd.com/complete-flat-renovation-chelsea-case-study/?utm_source=meta&utm_medium=social&utm_campaign=first-fix
Planning something similar in West London? Send us a message and we will walk it with you.