Project London

Project London Award winning architectural design and project management

03/06/2026

Some projects start with a clear vision. Project Portobello started with a simple furnishings refresh.

But as we spent more time in the house, its potential became impossible to ignore.

Set within one of Notting Hill’s beautiful Victorian townhouses, the project evolved into a full refurbishment that allowed us to rethink how the home could feel while respecting everything that made it special in the first place.

The design was heavily influenced by the client’s life between London, Japan, and Scandinavia. Rather than treating Japandi as a trend, we focused on the principles that make these spaces so enduring: natural materials, thoughtful craftsmanship, and an appreciation for objects that become more beautiful with age.

Throughout the home, we kept the palette grounded and understated. Existing timber floors were carefully restored and stained in a deeper tone, while neutral walls create a calm backdrop for layers of texture, timber, stone, and tactile fabrics. The result is a home that feels rich without relying on colour or ornament.

One of our favourite aspects of the project is how quietly it reveals itself. Nothing demands attention, yet every material has been considered. Every finish has a purpose.

One thing we’ve noticed about expensive-looking interiors is that they rarely rely on focal points.Budget interiors ofte...
01/06/2026

One thing we’ve noticed about expensive-looking interiors is that they rarely rely on focal points.

Budget interiors often need a feature wall, a bold colour or a statement piece to create interest.

Luxury interiors create interest through accumulation.

A beautiful cornice.
A sculptural chair.
A textured wall finish.

None of them are extraordinary on their own.

Together, they create a room that reveals itself slowly.

29/05/2026

One of the biggest luxuries in Project Portobello’s primary bedroom was something we didn’t design at all: the incredible scale of the windows.

When a room is blessed with architectural features like these, our role isn’t to compete with them. It’s to enhance them.

Rather than introducing bold statements that would distract from the natural beauty of the space, we chose a softer, more restrained palette. Layers of texture became the focal point instead. Rich fabrics, tactile finishes, subtle tonal variations, and natural materials work together to create depth without overwhelming the room.

It’s a principle we often come back to in interior design: not every space needs a standout moment. Sometimes the most successful interiors are the ones that understand what should already be taking centre stage.

In this case, the architecture does the talking. Our job was simply to create a bedroom that feels calm, considered, and worthy of the view.

27/05/2026

For project Abbey Road, we focused heavily on material harmony and proportion. The soft upholstery, darker timber framing, brushed brass accents, and muted stone tones were all chosen to create quiet contrast rather than visual noise. Even the plantation shutters became part of the design language, filtering light in a way that changes the atmosphere throughout the day.

We’re also very intentional about mixing structure with softness. The architecture of the chairs feels almost sculptural, but the boucle texture and warm neutrals stop the space from feeling rigid. That balance is often what gives interiors longevity.

A lot of people think luxury comes from adding more. In reality, it usually comes from editing better.

22/05/2026

Shelf styling is one of those things that looks effortless when it’s done well… but there are a few very common mistakes we see all the time.

Our Head of Interior Design shares some of the simplest ways to instantly elevate open shelving without needing to completely restyle your home.

From working in duos or trios, to layering different heights, textures and shapes, good styling is really about creating balance and visual rhythm rather than filling every empty space.

A shelf should feel curated, not crowded.

20/05/2026

With project , we wanted to move away from the overly polished, clinical beauty space and create something softer, quieter, and more emotionally grounding. The palette was intentionally restrained, warm limewash walls, natural flooring, sculptural stone, and curved forms that remove visual harshness from the space.

One thing people often underestimate in interior design is how much shape influences emotion. Rounded mirrors, softened furniture edges, layered textures… they subconsciously slow the room down. In a space where clients spend a lot of time, that sense of calm becomes part of the experience itself.

We’re really proud of how this project came together. It feels warm without being rustic, minimal without feeling cold, and luxurious without needing to shout about it.

Project Portobello was less about designing a room and more about controlling how the space feels emotionally.London tow...
18/05/2026

Project Portobello was less about designing a room and more about controlling how the space feels emotionally.

London townhouses naturally carry a certain formality through their symmetry, ceiling details, and architectural weight. Wabi-sabi sits almost at the opposite end of the spectrum. It values restraint, imperfection, softness, and quiet. The challenge was finding a way for those two design languages to coexist without competing.

Instead of stripping the room back completely, we focused on tension and balance. The original cornicing and fireplace anchor the space historically, while the softer silhouettes, textured finishes, and muted palette slow the room down visually. Even the furniture choices were intentional. Lower profiles, rounded edges, and natural materials help counteract the rigidity of the architecture.

One of the most important decisions was avoiding contrast for the sake of impact. Nothing in the room immediately demands attention, which is exactly why the space feels calm to sit in. Every material was chosen for the way it absorbs light, texture, and atmosphere throughout the day.

The final result feels distinctly London, but with the stillness and warmth often found in Japanese interiors.

15/05/2026

The most interesting interiors are the spaces that reveal themselves slowly.

This project began with two very different design languages: the quiet restraint of Japanese interiors and the architectural permanence of a traditional London townhouse. On paper, they almost feel opposing. But in practice, they brought balance to one another beautifully.

Japanese design has always understood the emotional power of space. The importance of texture, shadow, natural materials, and restraint. London townhouses, meanwhile, carry history and structure in a way that instantly creates depth and familiarity. Bringing the two together became less about contrast and more about rhythm.

Throughout the home, we leaned into earthy finishes, organic forms, and tactile materials, allowing them to soften and ground the more traditional architectural details already present within the property. Nothing feels overly polished or performative. Every decision was made to create a sense of calm, permanence, and quiet luxury.

After years in renovations, we’ve come to believe that the most successful homes are the ones that don’t immediately try to impress you. They make you feel something first.

13/05/2026

Colour changes the way a room feels before you’ve even noticed the furniture. A deep olive can make a space feel grounded and intimate. Soft plaster tones create calm. Rich burgundy adds warmth and quiet drama.

As designers, we often see people focus on layout first, but mood is usually built through colour. It shapes how light moves, how textures read, and ultimately how you feel in the space.

Bathrooms like this are a lesson in material balance. The green glazed tiles bring depth, movement and variation, whi...
11/05/2026

Bathrooms like this are a lesson in material balance.

The green glazed tiles bring depth, movement and variation, while the heavily veined stone introduces a sharper, more graphic contrast. On paper, those two finishes could easily compete with one another. The success comes from restraint in the rest of the palette.

Slim bronze brassware, frameless glazing and soft architectural detailing allow the materials to do the work without the space feeling visually heavy. Even the recessed stone niches were carefully aligned within the tile grid to maintain rhythm and symmetry across the elevation.

The end result feels rich and layered, but still calm. That balance is what makes a space feel timeless rather than trend-led.

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